The are many landing page builders out there and Unbounce is one of the most popular. It’s designed for small and medium businesses that don’t necessarily have deep development and design expertise.
There are tons of templates, lead generation features, and a large collection of integrations. Even though Unbounce brings a lot to the table, it’s not for everyone. Some people don’t like the interface, have issues with the way features work, or are looking for a specific integration to make it connect to their tech stack.
Whatever the reason, Unbounce alternatives are important for a lot of people. This guide walks you through the most popular and useful Unbounce competitors so you have a clear idea of your options. You’re sure to find multiple tools that can enhance your ability to build a beautiful website and generate more leads.
Keep in mind that we may receive commissions when you click our links and make purchases. However, this does not impact our comparisons and recommendations. We try our best to keep things fair and balanced, in order to help you make the best choice for you.
Best Unbounce alternatives
1. Leadpages
Leadpages is one of the first and most successful landing page builders still in business. It had humble origins and allowed people a limited amount of customization for the templates provided.
Today, it’s a fully-fledged website and landing page builder. While the website you can build is limited in certain aspects, it’s more than enough for most small and medium businesses.
The focus of Leadpages is on conversion optimization. You’re able to create landing pages, popups, notification bars, etc. It also has many direct integrations with email marketing services and other tools you’ll find in the average marketing stack. The ease of use and fair pricing make Leadpages a top choice.
Key features
- Large collection of landing page and website templates
- Conversion scorecard called Leadmeter
- All pages are mobile responsive by default
- Clear analytics
- Huge collection of integrations such as email services and analytics tools
- Stripe integrations and checkout pages
- Notification bars
- Popups
- Unlimited traffic and leads for all plans
- Free hosting and domain connection
- Automatic SSL certificates for all pages
- Split testing
Cons
- The drag and drop editor doesn’t give you 100% design freedom
- Form options are limited
Pricing
Leadpages has three pricing plans which are:
- Standard $37/m
- Pro $79/m
- Advanced $321/m
2. Instapage
Instapage has a long history in the landing page space (compared to other landing page builders). It started out at $5/m and has since evolved into a tool that caters to agencies and enterprises. It has many features that make its current price worthwhile.
Instapage has an emphasis on enhancing advertising campaigns and it accomplishes this with a feature called AdMap®. You’re able to pull in your ad account structure and map specific ads to certain pages with much less effort.
Key features
- Personalization tools
- Postclick score tracking
- A/B split testing
- Multivariate testing
- Team collaboration tools
- Large collection of landing page templates
- Dynamic text replacement
- Clear analytics
- Heatmap and click tracking
- Thor Render Engine to accelerate pages (including AMP pages)
Cons
- May be too expensive for smaller businesses
- Individual text doesn’t have deep customization options
Pricing
It has two pricing plans. The first one is $299/m and the other one is only available via a custom quote.
3. GetResponse
GetResponse may not be the first thing you think of when it comes to landing pages because it’s an email marketing tool. With that being said, it has made major strides in the space and can compete with some of the best in the business.
The major draw of GetResponse is that it provides an entire ecosystem of marketing tools. This includes webinars, email marketing, live chat, push notifications, transactional emails, paid ads builder, and much more. If properly utilized, GetResponse customers are able to replace many important tools.
Key features
- Hundreds of templates
- Drag and drop page builder
- Mobile-friendly editing
- Connect your domain or publish under a GetResponse subdomain
- A/B testing
- Page analytics
- Large collection of integrations
- Create and sell products via landing pages
- SEO optimization tools
Cons
- Cannot purchase only the landing page builder
- Due to so many features, the interface can get complicated
Pricing
Customers are charged based on the number of email contacts they have and the features they’re able to use. Plans start at $15/m and go as high as $580/m before you get into custom pricing.
4. Simvoly
Simvoly is much newer than many of the landing page platforms on this list but it’s still a solid Unbounce alternative. It has an emphasis on building conversion funnels that use landing pages as the centerpiece. Conversely, you can use it to build out a website with confidence.
Keep in mind that Simvoly goes well beyond landing pages. It allows you to sell products, manage contacts through a CRM, customize checkouts, set up appointments, and much more. The key features mentioned below focus on the landing page features and only touch on the others.
Key features
- Drag-and-drop page builder
- Strong collection of customization options
- A/B split testing
- Customizable checkout pages
- Upsell and downsell pages
- Hundreds of templates
- Global blocks and styling
- Clear analytics for pages and entire funnels
- Connect your custom domain
Cons
- Limited in the amount of visitors you can receive (400K on the largest plan)
- Some widgets are unavailable across certain widgets
Pricing
Simvoly has four pricing plans which are divided based on features and usage limits.
- Personal $18/m
- Business $32/m
- Growth $99/m
- Pro $249/m
5. Thrive Architect
Thrive Architect is a solid landing page builder and the only reason it’s not among the top three is that it’s exclusive to WordPress. This limits its usefulness and can create conflicts with other plugins from time to time.
Apart from that, Thrive Architect will take your page-building ability to the next level. It has a huge collection of templates, uses a drag-and-drop editor, and has many pre-built design elements. Once you get familiar with it then you’ll never want to go back.
Key features
- Video plugins
- Hundreds of templates
- Universal page elements that can be updated once and affect every they’ve been used (global blocks)
- Can be used for blog posts
- Large font selection
- Mobile-only customization options
- Easily switch templates
Cons
- You need another paid plugin before you can do split testing
- It has long-standing conflicts with certain plugins like Wordfence
Pricing
It costs $19/m when paid yearly and you get access to the entire Thrive Architect suite of tools.
6. Landingi
Landingi is an older landing page platform and unlike many of the Unbounce alternatives on this list, it’s not trying to be a jack of all trades. Instead, it has focused on improving the landing page software and only added things that enhance conversions and revenue. It has done a pretty good job of that even though it’s lacking a few advanced features.
The landing page builder itself has a pretty straightforward interface that almost anyone would be able to master. It also has hundreds of templates to jumpstart your page production process. Coupled with the funnel builder and checkout tools, Landingi is a force to be reckoned with.
Key features
- Drag and drop page builder
- Mobile optimized
- Split testing
- Multivariate testing
- Funnel creator
- Hundreds of templates
- Page duplication
- Product pages for digital products
- Large collection of integrations
Cons
- Mobile editing can be clunky at times
- Pages can slow down when you’re editing or creating them
Pricing
- Create $89/m
- Automate $127/m
- Agency $199/m
7. Convertri
Convertri is another newer Unbounce alternative and it has an emphasis on making the pages built on its platform lightning fast. It’s a website and landing page builder that also incorporates product pages to give you a higher conversion rate.
It has a large collection of page elements, separate mobile and desktop editing, global blocks, and much more. Convertri is a great choice if you’re keen on developing a good looking site that’s fast and can convert your website visitors into leads and customers.
Key features
- Hundreds of templates
- Lightning fast pages
- Separate mobile editing
- Global headers and footers
- Split testing
- Dynamic text replacement
- Popups
Cons
- Some of the features need to be purchased as an add-on
- Many of the templates all have a similar look and feel
Pricing
Convertri has one pricing plan that’s $99/m and comes with all the features.
8. Hubspot landing pages
Hubspot is a jack of all trades in the marketing space. Unlike the saying, it has been able to master a few of its tools to give customers a clear advantage. It may not be the best standalone tool for building landing pages but when you combine it with the rest of the platform, it becomes quite effective.
Of course, you can create pages using a drag-and-drop editor, view page statistics, run experiments, personalize the content, and much more. The rest of the Hubspot suite allows you to manage contacts, collect contact details, and send marketing emails. Almost all your marketing and sales needs are taken care of in one place.
Key features
- Drag and drop builder
- Page testing (split testing)
- Page personalization
- Mobile responsible
- Popups
- CRM
- Lead management
- Multiple integrations
- SEO optimization tools
Cons
- It’s a fairly basic tool that doesn’t have too many advanced features. The draw is being a part of the Hubspot ecosystem.
- The templates can be difficult to customize
Pricing
The landing pages themselves are free and you can get started without a credit card.
9. Wishpond
Wishpond is an older player in the space and combines multiple tools into one. It’s a solid workhorse kind of application that you shouldn’t expect cutting-edge features from. With that being said, it has the experience and infrastructure to serve its customers well.
It merges marketing automation, contests, popups and forms, and landing pages to create a powerful marketing suite. The landing pages come with a decent collection of templates and the core features needed to turn visitors into leads – then customers.
Key features
- Large collection of templates
- Many page elements
- Drag and drop editor
- WordPress integration
- Built-in popup maker
- A/B split testing
- Custom form fields
- Clear campaign analytics
- SEO settings
Cons
- Some of the templates look dated
- The interface can be difficult to learn
Pricing
It has three pricing tiers that are divided based on features and usage limits.
- Starting out $75/m
- Everything you need $149/m
- Rapid growth $299/m – $4599/m
Conclusion
Unbounce is a sold landing page tool that has withstood the test of time. Even though that’s the case, it’s not ideal for everyone which is why so many Unbounce competitors have sprung up.
This guide has walked through nine of the best Unbounce alternatives available right now. Depending on your needs, Leadpages and Instapage are the best choices available. If you have a tighter budget and want to get the most for your investment then choose Leadpages. If you have a larger budget and work with a bigger team or with clients for paid ad campaigns then Instapage is one of the best choices available.