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Before any strategy is created, we need to understand the goals of your business. Which product or service should we push for, what is your expected timeframe, and what does success look like to you?
Once we understand the goals, we need to understand the way you acquire a customer. Is there a long sales funnel where you need to educate the lead or is it simply getting people to know what you offer and making sure they see your offering? This will help craft the strategy.
Keyword research is when we look into what terms we should optimize the strategy for. In this stage, we look at where your site currently stands in terms of domain authority and the trust it has in Google. If your site is brand new or you haven’t worked on your SEO, then we’ll choose the keywords we target accordingly so you’re not waiting years to see results.
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From landing pages to blogs, content is the flesh of the SEO strategy. At this stage, we will look at what keywords we want to target and work backward on how to get your site up there.
It’s one thing to plan out the strategy, but the execution is what gets results. Once we are all on the same page on where we need to go, we waste no time in implementing the changes to get you on track.
As you roll out the strategy, we will notice certain keywords performing better than others or certain on-site setups that are preferred by Google. The strategy will have consistent updates as we notice how Google reacts to our changes, and we will have consistent feedback and changes to discuss in our fortnightly meetings.
The process of content creation is a two-way street. We will work closely with your team on the topics we want to target, to the briefs we put out. Nobody likes wasted effort on content that doesn’t fit right, so our process is to work as closely as possible with your team to ensure the content we create fits the overall strategy and works for you too.
Of course, there will be a period where we’re still learning what you want, what you like, and what you’d like to avoid. Once that initial learning curve has been handled, you can expect us to regularly deliver quality content that you can endorse wholeheartedly.
The process of content creation is a two-way street. We will work closely with your team on the topics we want to target, to the briefs we put out. Nobody likes wasted effort on content that doesn’t fit right, so our process is to work as closely as possible with your team to ensure the content we create fits the overall strategy and works for you too.
Of course, there will be a period where we’re still learning what you want, what you like, and what you’d like to avoid. Once that initial learning curve has been handled, you can expect us to regularly deliver quality content that you can endorse wholeheartedly.
The process of content creation is a two-way street. We will work closely with your team on the topics we want to target, to the briefs we put out. Nobody likes wasted effort on content that doesn’t fit right, so our process is to work as closely as possible with your team to ensure the content we create fits the overall strategy and works for you too.
Of course, there will be a period where we’re still learning what you want, what you like, and what you’d like to avoid. Once that initial learning curve has been handled, you can expect us to regularly deliver quality content that you can endorse wholeheartedly.
Trusted Strategies. Reliable Growth. By Experts Who Have Done It Before.