There’s nothing worse than spending resources and time starting a new business, only for it to flop. It’s the buzzkill that ends most aspiring entrepreneur’s dreams and, if the devastation gets bad enough, most never recover and never start anything else ever again.
The number one killer for most businesses is the owner didn’t do proper research at the start. If they’re set on the wrong path from day 1, chances are, they end up building something that has no product market, aka no sales.
Jungle Scout is a popular Amazon research tool to help businesses navigate the endless opportunities within the Amazon ecosystem (and to help them avoid dead ends). With a plethora of features, from keyword research, to review optimization, Jungle Scout is the tool to use when you’re looking to sell on Amazon. In this review, we’re going to dive in and see what makes Jungle Scout so popular and to see if this tool is really worth using.
Keep in mind that we may receive commissions when you click our links and make purchases. However, this does not impact our comparisons and recommendations. We try our best to keep things fair and balanced, in order to help you make the best choice for you.
Table of Contents
Features & Functionality
Chrome Extension
Once you start your journey, you will realise new opportunities come about when you aren’t always looking for it on purpose. It can come by when you’re just browsing around, looking for something new to buy. Jungle Scout’s Chrome Extension gives you real-time sales, estimates & competitor data right from the browser.
Keyword Scout
Find data for different search terms on Amazon, from the value of each paid click to the monthly search volume, to the search trends. This tool will come in handy when you’re looking at which products to sell.
Product Tracker
Product Tracker is the most comprehensive solution for tracking how a group of products performs over time. Monitor sales to identify viable opportunities and create a strategy for success on Amazon.
Rank Tracker
Just like how Google has their SEO rankings, and the higher up you are, the more clicks you will get, Amazon is no different. Track the rankings of your products as they move up and down for their target search terms.
Listing Builder
The listing builder feature will help you ensure your product listings are optimized to compete for the top spots on Amazon. Import your existing keywords lists, create lists on-the-fly, or use advanced filters to identify high-ranked keywords to rank fast or medium-ranked keywords to reduce your ad spend.
Review Automation
Asking for reviews can be a mundane task, but Jungle Scout can help automate that process, so your customers can become public advocates of your store to drive further sales.
Category Trends (NEW)
Category Trends is a unique product research feature that tracks the top 100 products of any category or subcategory on Amazon. Analyse category performance with historical trend data to identify which category to pursue for an upcoming product launch.
Add-Ons & Integrations
API Access
For power users, Jungle Scout has an API access, so you can tap into their vast database of keyword information and market data. Why do you need this? Here’s the three most common reasons:
- Integrate essential analytics into your systems
- Connect to internal company reporting
- Build custom dashboards with Jungle Scout data
Ease of Use
Jungle Scout is an incredible well designed tool with an easy to use interface. If you’re new to selling on Amazon, you should be able to use jungle scout to look at market data straight away, especially with their Chrome extension why gives you live product data and insights on the product you have opened up.
Other popular features such as trends, keyword scout and listing optimisation is also quite straight forward, as each feature tells you exactly what you’re looking for.
The more advanced features such as accessing the Jungle Scout API to build custom reports will be a bit more complex, but it shouldn’t be something that troubles an experienced developer.
Plans & Pricing
Jungle Scout starts at $29 a month, giving you access to their most popular tool, their Chrome extension. Their recommended plan is $49 a month, giving you access to more of their features, such as access to in – depth data and review automation.
Pros & Cons
Pros
- Abundance of features
- Affordable for early entrants and pre-revenue businesses.
- Easy to use
- API access
Cons
- Limited features on the starter plan
Help and Support
Jungle Scout’s help and support service is top of its class. From 24/7 live chat support, where you can get your help any time of the day, to an abundance of documentation if you are looking for how to get the most out of their advanced features, they have it all.
Final Thoughts
To wrap things up, Jungle Scout is one of the best tools you can use if you want to start selling on Amazon. With an abundance of features for all stages of your journey, whether you’re just starting out and want to find an opportunity to capture, or if you’re managing a full-fledged Amazon store already and need an extra hand optimising your listings to beat your competition, Jungle Scout is for you.