Helium 10 Review (Functions, Features, Pricing + Pros & Cons)

helium 10 review

Helium 10 is an all in one Amazon FBA software that contains tools to help you find high ranking keywords, identify trends, spy on competitors, & optimize product listings. This is one of the most highly rated Amazon FBA tools available, and in this Helium 10 review, we dive in and see what makes this tool so popular. 

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Table of Contents

Keep in mind that we may receive commissions when you click our links and make purchases. However, this does not impact our comparisons and recommendations. We try our best to keep things fair and balanced, in order to help you make the best choice for you.

Features & Functionality

Helium 10 is truly a toolbox of goodies to help your with your Amazon FBA business. Their full suit of tools caters to every step of your user journey, from product research, to listing optimization. 

Product Research

Helium 10 can help you find products that build your business and create continuous revenue with powerful analytics and advanced smart filters. Here’s the tools they offer to help you with product research: 

Black Box

Search over 450 million products on Amazon


Search sales trends and search volume over time./


Choose your product confidently with transparent information, including revenue estimates, sales trends, and price.

Profitability Calculator

Estimate your product’s profitability with integral product data, like dimensions, FBA fees, and freight costs.

Review Insights 

Quickly aggregate customer insights with instant review downloads.

ASIN Grabber

Instantaneously pull hundreds of product ASINs for in-depth product research.

Keyword Research 

The keyword research toolbox helps you Discover high-volume, high-ranking keywords that put you at the top of the search results with advanced keyword aggregation and detailed competitor data. Here’s the tools they offer for keyword research: 


Uncover your competitor’s keyword strategy in one click.


Find thousands of high-ranking keywords from a single keyword in just seconds.


Wield the competitive edge of misspelled searches with ready-to-use misspelled term lists.

Listing Optimziation 

In the listing optimization toolkit, they offer tools to help you craft high-quality, converting listings with intuitive and straightforward writing tools and search result verification.


Instantly organize and process your keywords into ready-to-use lists to help you quickly write your listings.


Never miss another important keyword with automatic input tracking.

Index Checker

Ensure your search visibility with automatic keyword search result verification.


The operation tools will help you run your FBA business more effectively and more productively. Simplify your daily tasks and maximise your time with seamless automations, money-saving reminders and real-time data.

Refund Genie

Receive Amazon refunds faster with automatic seller reimbursement requests.

Inventory Protector

Protect your inventory by limiting the number of units allowed per order.


Get alerted on any suspicious activity on your account.


Encourage organic reviews and increase rankings with friendly customer service.

Mobile App

With Profits and Alerts in the palm of your hands, receive instant notifications of any suspicious account activity and quickly see your profits at-a-glance.


In the marketing department, Helium 10 offers tools to increase your conversions on Amazon, with direct traffic targeting and enhanced, AI-powered ad campaigns.


Streamline your ad campaigns with intelligent search term analytics and predictive bid suggestions.


Take charge of your advertising and directly target your traffic with a drag-and-drop product landing page builder.

Add-Ons & Integrations

Does Helium 10 integrate with anything? 

Helium 10 does not natively integrate with 3rd party tools. However, there is a 3rd party application that bolts onto Helium 10, called Portals by Helium10. Portals allows you to create your own custom landing pages to capture leads, increase sales, and grow your Amazon business.

Does Helium 10 have a Chrome Extension? 

Yes! Helium 10 offers a Chrome Extension, so you can get insights and product opportunities while you’re browsing the web. Verify potential product niche opportunities on Amazon while browsing for inspiration on Alibaba.com or any Shopify website. 

Plans & Pricing

Helium 10 starts at $37 a month, giving you limited access to the full suite of tools, but mainly access to their most popular tool, X-Ray, which gives you product information, including revenue estimates, sales trends, and price.

Their recommended package is $97 a month, which gives you index tracking and keyword tracker features. 

Pros & Cons


  • Full suite of Amazon FBA features in one tool
  • Chrome extension for ease of use
  • Abundance of additional resources for support 


  • Premium pricing 
  • Limited features on the starter plan 

Help and Support 

Helium 10 offers 24/7 customer support through live chat and their email ticketing system. They also offer an range of FAQs and resources to help you with any potential issues you come across in your FBA journey. 

They also offer individual training documentation to help you maximise the use case of their tools, so you can get the best ROI on your plan. 

Final Thoughts 

To wrap things up, I can highly recommend Helium 10. It’s an all in one toolbox for your FBA business, and has more than enough tools to get you set off on the right track for success. From product research to optimization, you have the full bandwidth of software to get you going. 

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