Email marketing is the bread and butter of marketing these days. If you have a business and want to nurture leads or make your 2nd and 3rd sale, email is the way to go. In this GetResponse review today, we dive in and see if this tool is worthwhile using.
GetResponse Overview
GetResponse is an inbound email marketing tool that helps businesses convert more customers. The software consists of an email marketing tool, a webinar platform and a landing page creator to help you with the end to end conversions without the need for multiple software.
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The tool is made for businesses of all sizes, from solo marketers to startups to enterprise companies such as Ikea, Zendesk and Stripe.
Features & Functionality
Email marketing
Email marketing is GetReponses’ core function, giving you intuitive design tools with great email delivery. The drag and drop email builder allows you to create pixel perfect emails without a single line of code. They also have premade templates so you can copy and edit them based on the style you like, so you don’t have to go out of your way to design anything from scratch.
Marketing automation
Marketing automation is the modern twist to the age-old email marketing. From running prospects through an email sequence, to creating logical emails that send out to people based on how they interact with your emails, and your website, marketing automation will mean you can interact with your customers more, without the ongoing management.
Landing pages
GetResponse has their own landing page creator, so you can build pages easily with their drag and drop editor. Landing pages are a great way to convert your traffic, as you are not constraint by the website page builder or the need to worry about SEO on a normal page.
Webinars
This is honestly another whole software included in GetResponse. Their webinar builder tool helps you get a webinar up and running in no time. You get unlimited hosting, and can have up to 1000 attendees in your room at once. The tool also has additional features to help you convert and sell during your call too.
Add-Ons & Integrations
GetResponse has a fair amount of integrations, from contact forms to CRMs, they have a complete list of partners that they integrate with. Categories include:
- E-Commerce
- Social
- CRM
- Analytics
- CMS
GetResponse also has an API, so you can build your own connection to your tool, so information you receive from GetResponse can flow into other tools, and vice versa.
Plans & Pricing
GetReponse’s plans are very affordable, priced at different levels, based on both the email size you have and the features you’re planning to use.
The base plan starts at $15 a month, which gives you access to their email marketing platform, but not the webinars.
The most popular Plus plan starts at $45, giving you access to all their features, but at limited numbers such as 100 attendees for your webinar.
I wouldn’t stress too much about picking the right plan at the start, since you can easily upgrade in the future, as your number of subscribers increase or if you need more functions.
Pros & Cons
Pro
- Wide variety of features other than email marketing – webinars and landing pages
- Affordable pricing
- API available
- Slack support available (on enterprise plan)
Cons
- Limited functions on basic plan
Help and support
GetReponse’s support does deserve much praise, offering 24/7 live chat support, which is always handy when you’re burning the midnight oil, working at full productivity, only to come across a technical issue, support will be there to help.
They also offer Slack support for their MAX plan, which is good for companies operating out of Slack, so they have help right there on the same platform.
Final thoughts
To wrap things up, GetReponse is a great email marketing / inbound marketing tool. Their diverse features set them apart from their competitors, and they are priced very fairly to support businesses of all sizes.
Start making sales today with GetResponse.