It seems like new webinar platforms are springing up every single day. The question isn’t whether they work or not. The question is whether those tools have what you need to run successful webinars and virtual meetings.
In this clickmeeting review, you’ll get a comprehensive look at what Clickmeeting is, the pros & cons, key features, and other details. In the end, you’ll know whether or not it’s a good fit for you and your brand.
Let’s dive in.
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What is Clickmeeting
Clickmeeting is a webinar and online meeting tool that allows you to connect with a small group of participants in an intimate setting or have large events. It was founded in 2011 by GetResponse – the email marketing company – and proved to be so successful that it was spun off into a separate company in 2016. Since then, it has continued to evolve and is a tool that serves small business and enterprises alike.
Key Features
Clickmeeting comes with a solid feature set that makes it a solid webinar solution for many types of businesses. In addition to the main features, it has a few unique ones worth looking at.
Paid Webinars
The platform allows you to host webinars with a paywall. This is ideal if you already have an audience and what to deliver high-quality information. It’s done through an integration with PayPal (though I would have preferred an option to integrate through Stripe). You’re able to set the fee for each webinar and view payment statistics to see which one is bringing in the most revenue.
Automated Webinars
Once you have a proven webinar that helps you accomplish your goals, you’ll realize that the major bottleneck is your ability to host the webinars. There’s only one of you and millions of potential audience members. There are two options, hire a few extra people or automate.
Most people choose the automation step because it’s cheap and the results are almost as good as live presentations.
The statistics give you the basic information you need like the number of people who attended your webinar and how long they stayed. It doesn’t seem to show information about your landing page conversion rate. When you take everything together, Clickmeeting is a solid tool that doesn’t win any awards for innovation. If all you need is a reliable platform that can handle anything you throw at it then Clickmeeting is the tool for you. You won’t get cutting edge or even interesting features from the brand
It also supports scheduled webinars and on-demand webinars.
Landing pages
During the webinar creation process, you have the option of creating a simple landing page to collect registrant information. There’s a direct integration with Unsplash for royalty free images that you can use as you like.
You’re able to collect basic contact information like name and email as well as custom information through text fields. It also supports fields such as Agenda, YouTube videos, and text boxes.
The landing page is laser focused on gathering registrants but keep in mind that it doesn’t compare to dedicated landing page builders like Leadpages or Unbounce.
Facebook & YouTube integration
Clickmeeting has a direct integration with Facebook Live and YouTube. When you’re performing a webinar with your direct registrants, you can also stream it on both of those platforms simultaneously.
It makes it easy to increase your reach and maximize the growth of your followers. This may not be ideal if you have an offer to present because there’s no way to follow up with attendees from social platforms through email. A large percentage of your revenue will come from the follow-up sequence.
Presentation and screen sharing
Of course, webinar software allows you share a presentation but not all providers allow you to share your screen or the screen of someone else.
Clickmeeting makes it possible to have multiple hosts and also invite audience members on stage. They can take over and share their screen or they can be a smaller fixture along the bottom so most of the attention remains on you.
Polls & Surveys
A webinar is only as good as the attendees say it is. If their questions aren’t answered or they don’t feel like you’ve solved their problem, it’s a bad webinar.
Within Clickmeeting, there’s an option to launch surveys and polls to get a better understanding of what your audience is struggling with and whether or not you’re meeting those needs. Using the responses, you can tweak your webinar and offer to better align with their needs.
You can also poll users within the webinar to find out things like how your current delivery is, location, interest in the topic, etc.
Chat and chat translation
Clickmeeting, like many other webinar tools available today, offers live chat. Attendees are able to send you messages, ask questions, reply to your comments, and interact with each other.
The platform is unique because it integrates with Google translate. Even if your attendees are responding in a different language or your support team doesn’t understand that language, you can get the gist of what’s going on and respond accordingly.
CTA insertion
One of the most important parts of your webinar is the offer. Traditionally, all you could do was add it on a slide or the screen and hope people would type it into their browser.
While it worked, many people would drop off because they planned on doing it later then forgot. With CTA insertion, all your attendees have to do is click a button and they’ll be taken directly to the checkout page or sales page. Friction is reduced and you’re able to get more new customers through the door.
Statistics
Of course, nothing matters if you can’t measure it. At best, you’ll assume that you’re doing well. At worst, you’ll be losing money. With the statistics provided by Clickmeeting, you’ll get a holistic overview of your performance and make adjustments as needed.
The stats provided include:
- How long the webinar lasted
- How many registrants showed up
- How long they stayed
- Devices used
- Polling stats
- Where attendees came from
- Etc.
Email marketing
Clickmeeting provides basic email marketing integrations that allow you to send up to three reminder emails before an event. You can also set up custom follow-up emails. The email builder is simply a box where you can input text so it doesn’t give a true representation of what the final email will look like.
Since it doesn’t integrate directly with other email marketing services, this is your only option. It’ll get the job done but there’s no way to create advanced automations with it.
Clickmeeting has many features but nothing extraordinary or game changing. The impression I got is that it’s a workhorse type of software you can rely on to get the job done. You can’t rely on it to be on the cutting edge of innovation and give you a competitive advantage.
Add-ons & Integrations
One of the drawbacks of Clickmeeting is the limited ecosystem of native integrations. Like Unbounce, it has outsourced most of its integration needs to a third party – Zapier to be precise.
I dislike this approach because it forces you to pay for another subscription or switch your email marketing or CRM over to another platform. Neither one is a good option.
A few of the more notable integrations include:
- PayPal
- Infusionsoft
- Pipedrive
- GetResponse
- Hubspot
- Google Tag Manager
- Facebook Pixel
- Dropbox
- Microsoft Office
There are a number of add-ons you can purchase to extend the functionality of Clickmeeting which include recording space, storage space, more presenters, parallel events, and more. The cost of these add-ons range from $2.99/m to $359/m.
Ease of use
Clickmeeting takes a bit of getting used to when you first sign up.
I found the way the options were labeled and the creation wizard to be ungainly. The integrations also weren’t accessible within the wizard and there’s no option to go from the page you’re on directly to integrations.
I had to find out how to do it on my own which took a few minutes and a lot of dead ends. The good thing is that there aren’t a lot of steps to create a webinar.
There’s a helpful video for first time users but if you skip it, you may find yourself clicking around a lot to figure things out. Once you do get the hang of things, you’ll be right at home because the actual webinar creation process is short and there aren’t many options compared to other solutions.
Clickmeeting pricing
Clickmeeting has three pricing plans which start at:
- Live - $30/m ($25/m when paid annually)
- Automated - $45/m ($40/m when paid annually)
- Enterprise custom pricing
The plans are divided based on features and the number of attendees you need. The live plan can go up to $309/m for 1,000 attendees and the automated plan can go up to $359/m for up to 1,000 attendees.
Pros & Cons
Pros
- Inexpensive to get started with the platform
- Can test almost all the features without using a credit card to sign up
- Multiple types of webinars can be created and all of them are straightforward to set up
- Language translation in real time
- Steam on Facebook and YouTube simultaneously
Cons
- The interface can be confusing, especially for beginners
- Access to many features is through an add-on subscription
Help & Support
Support is available through multiple channels and is responsive. When I was interacting with them via email, I got my answers relatively quickly and the answer was thorough. When looking at reviews from other uses, I didn’t see any overly critical comments about support delivery.
- It offers email support for paying and trial customers
- There’s live chat for all paying customers between 3AM and 5PM EST
- It has a very comprehensive FAQ related to webinars in general and its specific solution
- It also has a knowledgebase that contains video training and articles
Clickmeeting Review verdict
Clickmeeting is a solid webinar tool that has most of the features you’d expect such as paid webinars, automated webinars, on-demand webinars, live chat, polls and surveys, and more. It’s easy to get started and you don’t even have to submit a credit card. Though many of the features are there, a lot of them are bare bones like the landing pages. Don’t expect to win an award for design but they are functional.
Clickmeeting
$25+
Pros
- Inexpensive to get started with the platform
- Can test almost all the features without using a credit card to sign up
- Multiple types of webinars can be created and all of them are straightforward to set up
- Language translation in real time
- Steam on Facebook and YouTube simultaneously
Cons
- The interface can be confusing, especially for beginners
- Access to many features is through an add-on subscription