Callrail Review: Features, Pricing, Pros & Cons

callrail review

Call tracking can be one of the most important steps in attributing where your marketing efforts come from. CallRail is one of the most popular solutions out there for a call tracking solution, and in this CallRail review, we dig into what makes this call tracking software stand out from the rest and to see if it’s worthwhile for your business to take up this tool. 

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Table of Contents

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CallRail Features & Functionality

Call Tracking

Ever ask a caller, “how’d you find out about our business?” With call tracking software, you’ll know the answer before you pick up the phone. Even better, you’ll see which ad, campaign, or keyword got their attention. Now, imagine the power of knowing why each of your contacts called, every time they reach out. When you understand what makes your phones ring (and texts ping), you’ll stop wasting money on what doesn’t.


Want to go a step further and see where the steps the caller did to before they finally dialed the number? Attribution tracking will let you know which ads, keywords, and campaigns drove your most valuable calls. 


Want to have a dashboard where you can see how things are performing? Everything from call volume, to the call routes they are taking. 

Call Recording

Want to listen in on specific calls for quality and training purposes? This feature will come in handy. 

Text Messaging

Missed a call and want to send out a text message to follow up with the lead? Don’t let your leads go to waste and take advantage of this feature and ensure all leads will hear back from you – even when you miss their call. 

Add-Ons & Integrations

Form Tracking 

Add the ability to track your forms on your website in one dashboard with Call Rail’s form tracking function. Form tracking will measure and attribute where the customer came in first, which can be handy when they first send in a form, then make a call. 

Conversation Intelligence 

Conversation Intelligence transcribes your calls, then uses AI to analyze them. The insights it offers can help you improve service, train staff, and save money. With their key feature , Automation Rules, once you choose the words and phrases you want to target, Automation Rules highlight every time they’re spoken. You can also view them at a glance in a word cloud or bar graph.

CRM Integrations 

CallRail has an abundance of 3rd party integrations too, so the data you have outside can be either transferred in or transferred out. From customer information to marketing data to power the rest of your automation, CallRail can plug directly inside other applications so your business runs like clockwork. 

Ease of Use

CallRail is incredibly easy to get started on. Simply set up your desired numbers and there you have it. You can start accepting calls through the number and you will be able to track the calls coming in. 

Advanced features such as setting up a call flow, where you can direct callers to the right team through a robotic call flow can take a bit more time to set up, but is not in any way ‘hard’. 

Ease of use can mean you can get your processes set up fast, but that does not means you should set and forget. Always try and fine tune your processes so both your team and customers can get a better experience. CallRail’s modular set up means you can easily do this and edit the work flows live, and get an immediate impact when changes are published. 

Plans & Pricing

CallRail starts at $45 a month, giving you access to 10 numbers and 600. The service is very reasonably well priced, especially for the amount of value they give in return. 

Pros & Cons


  • Easy to use
  • Affordable pricing
  • Ability to track down lead source
  • Advanced functionality avaiable


  • Some features are limited by geo location
  • Addtional fees for 1800 and 1300 numbers
  • Uncapped charges for call minutes

Help and support 

Although CallRail does not offer live chat support, they do offer ticketing based customer service to help you out with any issues you may have. 

They also have an abundance of FAQs to help you with any potential issues that you may come across. 

Final Thoughts

To wrap things up, CallRail is an incebily well put together tool to help you track your phone calls and much more. Their easy to use set up and solid reliability has landed this tool in our go to recommendation for a call tracking solution for our own consulting clients, so we have no qualms recommending this to you. 

If you want to nail down where your leads come from, then this is the solution.

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