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The global e-learning market will reach $325 billion by the year 2025!
That’s crazy to think about, especially when not so long ago, we still had to go to classes and sit down in person to learn.
But that’s enough stat talk.
These days, if you have a skill worth teaching, running your own course is one of the best ways for you to start monetising this skill.
The single biggest benefit to teaching online is SCALE.
You are not bound but the limits of a classroom size.
A course can be attended by thousands of students and best of all, once you have created the course, you can sit back and relax.
The content you put out will live on the platform and as long as students are signing up to your course, then you can continue to make money.
So let’s go started and see a few platforms that you can start creating content for:
Did you expect this? Youtube is the world’s large video platform and it’s one of the most versatile platforms out there. As a viewer on youtube, you have access to videos on pretty much all categories out there. From funny cat videos to knowledgable videos from leaders in the industry, us users are blessed with a plethora of entertainment.
As a content creator, youtube is probably one of the most straight forward platforms to upload and share your content. One of the biggest perks of uploading your content on youtube is that you have access to a large flow of traffic already.
If you want to monetise your videos and charge people to access your content (just like a course on skillshare etc) you can simply set your videos on link access only and only share the watch link with the specific audience you want.
Of course, this isn’t as polished or professional as the other platforms we list below, but if you’re just starting out and your want to test out selling digital courses or content, then Youtube can be a platform you go for.
Skillshare is an education platform that allows users to learn from videos and usually will have worksheets or course notes bundled in with their lesson.
With a creative focus on the platform, Skillshare does look like as though it’s trying to promote courses that are educating people in arts and design, but it does have lessons in other niches too such as technology and business. That said, if you’re planning to start a course on the creative side, then definitely opt for Skillshare.
Skillshare operates under a subscription model, which means that students pay a monthly or annual fee for a Premium Membership, which includes unlimited access to our entire catalogue of Premium classes, and other Premium features like offline viewing through our mobile app.
As a teacher, there are two ways you can make money on the platform. You can make money via a referral bonus you get from getting students to sign up and you can earn royalties for the number of minutes watched on your videos.
- Earn Premium Referrals: Get $10 for every student you bring to Skillshare that signs up for a Premium Membership.
- Earn Royalties: Earn royalties based on the number of minutes watched in your classes every month.
Skillshare claims their top teachers earn over $100,000 a year and we don’t doubt that. There’s a lot of potential to make great money on the online education space, and working with a large and reputable platform like Skillshare will just increase your chance of success.
If you spent your fair share of time learning online (and I’m sure you have if you’ve come across my blog) then you’ve probably heard of Udemy. As one of the earliest online platforms, Udemy has over 24 million students and around 35000 teachers.
Unlike Skillshare, Udemy requires you to have a premium instructor’s account first before you can start creating courses. But don’t let that deter you from this platform. Why launch your first course on Udemy? Because the platform offers loads of support for creating and marketing a course. For example, if you're not sure if your video lessons are up to snuff, you can submit a sample for review and get feedback on video and audio, along with suggestions for equipment. And for tutorials on planning a course, filming your first video, and related topics, Udemy offers the Teach Hub with tips and tricks.
In terms of revenue and royalty share, Udemy gives its teachers a fair share:
- Instructor Promotion: 97% revenue share on sales made by instructors where the student purchases their course using an Instructor’s coupon or course referral link (there is a 3% administrative processing fee, 4% in the territory of Japan)
- Udemy Organic: 50% revenue share on organic Udemy sales where no Instructor Coupon is used. Udemy and the instructor share equally on these sales, which might occur after a user browses the Udemy marketplace for courses, or makes a purchase via a Udemy promotion
Udemy is definitely a great platform for both students and teachers. Although it isn’t free to create a course, the platforms strong network of sales affiliates and resources makes the fee worthwhile.
Ha… Didn’t expect Fiverr did you? If you’ve spent a fair share of time in the online world, you’ve probably come across the gig marketplace giant Fiverr. If you haven’t, Fiverr is one of the largest marketplaces on the website that you can find talent. However, unlike traditional hiring, on Fiverr, the experience is more transactional. You simply… buy the gig and then you work with the talent. The platform started itself off by selling cheap but still valuable $5 gigs. These days, the platform has come a long way, although $5 gigs are still available if you want a cheap logo designed or some photos edited, the platform also prides itself on having quality freelancers selling gigs for thousands of dollars on the platform.
So… you’re probably now wondering… is this a platform for teaching?
Yes. Let me introduce to you Fiverr Learn.
This is Fiverr’s play to enter the online education space.
Offering digital marketing courses, the platform plays into it’s biggest strength, being able to sell to an audience of digital marketers, that are used to buying and learning online.
If you want to get on Fiverr to teach, the vetting process is a little more tighter than Skillshare or Udemy. Rather, you need to really sell yourself on what makes you special.
You may be wondering now if you don’t own a million-dollar business, let alone, a social media following of fewer than 100 people, how can you stand out?
I strongly believe that everyone has a unique past. If you’re new to the digital teaching world, think about what experiences you have outside of digital marketing? If you have skills in teaching, customer service or even sales. These are all skills that you can brand yourself as an expert in.
You are the one that spent years honing your craft. All you need to do is to brand it in a way to make yourself sound like a rockstar.
Now that you have an angle, this is how you should led in your Fiverr teacher’s application, and in fact, use it as an introduction for yourself on other platforms too.
To wrap it up, I don’t have a single platform that I believe is the best. Every platform has its own strengths and as the teacher, guess what?
You’re not bound by a single platform.
Just because you have a course on Skillshare doesn’t mean you can’t also be on Udemy.
My recommendation is to start testing out short lessons on Youtube. Use the free platform to brush up the way you plan and structure your lessons and edit your videos. Once you’re comfortable, start with Skillshare, a platform that free to create videos.
Once you have a course going on Skillshare, join Udemy, and create a course there too.
Once you have courses on both platforms, you can brand yourself as an expert in that topic, and perhaps even join Fiverr Teach if you’re in a suitable niche.