What is Lemlist?
Lemlist is a mass outreach email marketing software that lets you send ‘personalised’ yet automated emails in bulk. The biggest difference between Lemlist and other email marketing tools is that Lemlist specializes in outreach campaigns, therefore includes a few handy tools that others like Active Campaign or Mailchimp won’t have, such as allowing you to hide the ‘unsubscribe’ button, to make your emails appear truly personal.
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Outreaching is probably on the best ways of sales/marketing a business or an individual can do to further one’s revenue or personal network. Over the years in my digital marketing life, I can probably attest almost all the amazing people I’ve met (like Daniel) and fruitful business opportunities through directly outreaching to them.
However, outreach can be time-consuming, from manually sourcing the emails of all your prospects to crafting a unique email for each one, it’s maybe simple, but not easy.
Lemlist will help you do outreach in bulk by letting you upload all your prospects into it’s CRM and its mass customization will let you set one template for all the prospects and you can quickly tweak them and customize it quickly.
4 Features of Lemlist
No Unsubscribe Button
As I mentioned just before, how can you really send a ‘customized’ email when there’s clearly an ‘unsubscribe’ button at the bottom of the email?
That’s why Lemlist is amazing for outreach like this because by hiding the unsubscribe button, you’re able to make your emails look truly unique to the reader.
Lemlist offers a range of tools to help make sure your emails land in the ‘primary’ tab in people’s inbox. There’s nothing worst than spending time crafting the perfect outreach email to only have it filtered into the promotion’s tab alongside 20 other promotional emails.
Here’s a little secret in outreach emails.
The chance of a reply on the first email is only just 5%.
However, when you start following up, then the reply rate can go up multiple times. People have busy lives, and when you’re outreaching, they usually don’t want to reply… because they have more important things to reply to.
But if you could just give your emails a bump and if they start seeing your name in their inbox the 2nd or 3rd time, then you’ll start seeing more and more replies come in.
Replying to all your outreach manually can be a time-consuming process, especially when you have a sizeable prospect list. That’s why Lemlist can automate the whole thing for you. From the moment you press send, it will do all the on-going follow-ups for you.
3rd party integrations
No matter what you’re doing outreach for, you always want to automate it as much as you can. Lemlist is able to connect to other tools out there, so the outreach you do can be imported into your overall sales channel or CRM to keep track.
Here are a few of the tools, but not limited to:
So no matter what your businesses use, you can ensure you get notified and your new leads will be inside your CRM.
4 Common Usecases for Lemlist
This is the most straight forward use of Lemlist. To give your sales team the ability to bulk outreach in a personalised way is almost like giving the head chef eight arms (turning him into an octopus). Your sales team will be able to be increasingly productive and be able to sell at scale.
Similar to sales, but growth marketing has been a trendy word these days - especially in startup land. Basically, if you don’t know what growth marketing is and what a growth team does, they basically have a more fluid approach towards one goal (that’s usually customer acquisition or sales).
One of the most common strategies in growth marketing is the use of outreach, paired with smart email acquisition strategies, from crawling a database to running email capture ads on Facebook.
Once they have the emails, they will usually run them through a ‘personalised’ chain of emails to have that prospect reach their goal.
Just like a sales team, agencies are always in demand for new clients. After acquiring an email database, agencies can share some recent success stories or new marketing channels with prospects to get them interested in signing up.
If you’re unfamiliar with the term backlinking, you may be new to the world of SEO. Basically, when you want to rank a website up on Google, you need other websites giving you a link (usually to a blog post on your website). So basically in a nutshell, you need to outreach to see if sites can give a link back to you, or you can outreach in bulk to see if you can contribute to their blog.
Lemlist is an incredibly affordable tool. Their ‘Silver’ plan starts at $29 and gives you a tonne of value, with a usage limit of 100 emails a day. For most small businesses or startups, this plan is more than enough, as the prospect list you have won’t be very big.
At the end of the day, my thoughts are quality of quantity.
And if that means having a smaller list, but you spending the time to craft a better and more personalised email, then go for it.
If you have a larger list of prospects or if you’re a marketing agency running multiple accounts, then their ‘Gold’ account will be perfect for you, priced at $49 a month.
If you want more features like landing pages or video chat integration, then their ‘Platnum’ account will be for you, priced at $99 a month.
To wrap it up, I strongly believe outreach is one of the best ways to grow both your business and personal network. With a tool such as Lemlist to enable you to do it in bulk, you will be able to scale up your sales in no time. Using Lemlist to outreach with a well-written email and deliver wonders for you… and maybe one day, I will receive a cold email from you… sent out with Lemlist.