Why crawl emails?
If you’re looking to grow both your business and your network, look no further than email marketing. As one of the most straight forward (but not very well known) methods of growth, outbound email marketing is one of the most cost-effective and beneficial ways of marketing.
If you aren’t from this email marketing world, you may be thinking… where on earth do I actually get emails from? Do I have to go build a 5 step marketing funnel and use Facebook ads to drive traffic?
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Trust me, all those gurus on Facebook make capture emails through funnels sound simple.
You know what is simple?
Having a program find emails for you… and sending emails out.
The difference between data scraping and using Hunter.io
Simple answer, data scraping usually refers to when you use software to bulk capture data from a certain site or group of websites. This method has always been quite popular for outreach marketing but has certain (and important) downsides that you should always consider. The biggest one is… that it can get you in trouble.
On the other hand, Hunter.io is mainly for users to get a very selected list of emails for precision outreach, where their chrome extension will show all the emails associated with the business when you land on a specific website.
While data scraping is a tried and tested method of enhancing the effectiveness of any marketing campaign, the potential value of email crawling might still seem questionable, given the anti-spam laws and concerns over brand reputation issues. However, if you implement this method the right way without abusing others’ personal data for spamming, it can prove to be a powerful tool for improving the productivity of your overall marketing efforts.
On top of that, the quality of the emails you get when you bulk crawl a database is never the same quality when you source the emails one by one using Hunter. You will find that you get a higher open rate and a better response rate when the emails sent out are uniquely written for the receiver.
How does Hunter for Chrome work?
The Hunter Chrome extension will capture any email on a website. If no emails found it will go ahead and search it for you using search engines. All automatically, saving your valuable time.
It will remember and keep all the emails from all the websites you visit unless you decide to clear history.
Once it's installed, all you need to do is to click on the 'wolf' icon on the Chome Extensions tab and it will instantly show any emails related to the website.
As you can see, both KY Lead's support email and the founder's email shows up.
This is an incredibly powerful tool when you pair it up with a strong outreach strategy. The ability to reach the founders or CEOs of companies directly will mean you don't have to struggle past gate keepers such as receiptionists or secreitaries.
How to set up?
Simply go to this link right here to download Hunter.
Felix is the founder of Society of Speed, an automotive journal covering the unique lifestyle of supercar owners. Alongside automotive journalism, Felix recently graduated from university with a finance degree and enjoys helping students and other young founders grow their projects.