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Email marketing isn’t new.
Currently, there are 293 billion emails sent every day.
Since the early web days, building an email list and mailing out to them has been an evergreen strategy.
With social platforms like Facebook and Instagram killing off their organic reach, businesses that have spent so much time and money building up their follower base have realised that their efforts have come to a halt.
For those seeking an evergreen marketing strategy there are few strategies better than delivering your emails directly to the inbox.
Email marketing is not a groundbreaking strategy, but that doesn’t mean it’s lacking any innovation. From CRM platforms that track how the user interacts with your emails, to cold email outreach tools, there’s a lot of opportunity left in the email marketing space.
In this list, I'll go through 5 tools you should learn (or let the interviewer think you know) to use to help you land an awesome email marketing job.
Let’s start off with an industry giant. HubSpot's marketing email tool helps you keep active subscribers engaged. Send marketing emails to notify your subscribers about news, promotions, and offers that might interest them. Then, analyze your email campaign results to learn more about what content resonates with your contacts.
The grandfather of email marketing. And no, that’s not a bad thing. In all my years of consulting, I can testify that 8 out of 10 small or medium-sized businesses will use Mailchimp as their email marketing provider.
Why? Because it’s free.
When you get interviewed and they ask you about Mailchimp, you should probably know your way around the software if you want to get hired.
Learn how to customize templates, how to set up landing pages to collect emails and if it’s an eCommerce store you’re working with, you better know how to set up the automation such as abandon cart and follow up sequence emails.
Constant Contact is one of the largest and fastest-growing email marketing services in the world. It is also the easiest to use and beginner-friendly email marketing service.
You can easily manage your email lists, contacts, email templates, the marketing calendar, and more.
Aside from online training, they also offer in-person live seminars across the United States. This allows small businesses to quickly learn the basics of email marketing and start using it to grow their business like a pro.
Send in Blue
SendinBlue is a complete SMS and email marketing software for businesses. They are one of the fastest-growing email marketing platforms in Europe.
It is extremely easy to use the platform because it has excellent tools to create beautiful and engaging emails. Their simple drag and drop editor is perfect for beginners with no experience in email marketing.
SendinBlue also offers a separate SMTP bulk email marketing service which you can use to power automated or transactional emails from your website.
You do not need this for email marketing campaigns, but it’s a nice to have feature if you manage a large website, and you want automatic content-based emails.
A personal favourite of mine for bulk outreach. Email marketing isn’t all about selling to a customer AFTER their first purchase. It can be used to outreach to multiple people at once, which is extremely handy when you have a list of potential leads and don’t want to do it manually.
To round it up, knowing the right tools will help you hand that awesome email marketing job of yours.
Learn your way around the tools.
Sign up for their free account.
Implement them on your side blog.
And you'll go pro in no time.