There are dozens of webinar tools on the market.
That’s because webinars have been shown to be an effective way to build your mailing list, engage your audience, and convert better than almost any other channel.
Naturally, tools will spring up to help you make the most of your webinar marketing strategies. Many of them promise the world but don’t end up living up to the hype when you put them to the test. In other words, they’re not worth the time you take to evaluate them.
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In this Demio review, we’ll put the tool to the test and look at its key features, pricing, and whether or not it’s worth your time.
What is Demio?
Key Features of Demio
Demio has a number of powerful features that’ll allow you to take advantage of everything webinars have to offer. In addition to the powerful features, it has a clear emphasis on design and creating a great user experience. We’ll look at that more closely later in this review.
Live, hybrid, and automated webinars
You have the choice of hosting live events, live events with a pre-recorded element, or completely automated events that require no human involvement. This is a powerful way to get your audience engaged even if they live on the opposite side of the world.
Join without downloading additional software
Many popular webinar solutions such as Zoom and GoToWebinar require your participants to download software before they enter the room.
As you may be well aware, every additional step means fewer people will end up taking your desired action. Demio is ideal because everything happens in the browser.
The tool is compatible with all of the major browsers such as Chrome, Firefox, Safari, and Internet Explorer as well as a few lesser-known browsers. To be safe, ask your attendees to use one of the popular browsers.
Share the screen with up to three co-presenters
There are times when you’d like to partner with other brands or even one of your team members to deliver an exceptional event. Demio makes this painless. You can share your webcam with up to three presenters.
Each person can talk when they want or, as the host, you can mute them. It’s even possible to bring up attendees on stage so they can share their opinions or experiences.
Brand your content
Unlike many other companies in the space, Demio doesn’t splash its branding on all your marketing materials and messaging. You can subtly add your logo in multiple places so it doesn’t affect the user experience but lets people know they’re in the right place.
This seemingly simple feature will allow you to create a consistent experience across all touchpoints for your prospects. In the end, it makes it easier to secure the final conversion action – a sale.
Registration pages and sign up forms
You’re able to build registration pages from right within Demio that carry your company branding. There are a few templates to choose from and you can’t go wrong with what’s available. With that being said, it’s not a landing page builder and has a limited number of options.
There’s a bit of a workaround. The registration forms can be embedded in almost any other page on the website. This lets you build out beautiful pages on your own and just add the form wherever you need it. You can also add custom fields to collect relevant information and pre-qualify attendees.
Do you know everything there is to know about your audience? If you’re like most of us then probably not. That’s why polls and surveys are so useful.
Demio has a built-in polling feature you can use during your webinar to ask almost any question you want. Find out how they found out about the webinar, what their goals are, or even whether or not you’re doing a good job.
One of the draws of a webinar is the ability to engage with your audience in real-time. You react to their feedback and tailor the presentation to their needs.
That’s not possible without live chat. Demio provides a simple live chat interface so you can ask your audience questions and get the answers you need. Mute certain people, mention specific users, and even take chats private.
Basic email marketing
Without email marketing, it’s much more difficult to get people to show up for your event – even after they’ve registered. With this webinar tool, you’re able to send your registered attendees a series of emails leading up to the event.
Use this feature to confirm their registration, share relevant details, get them excited about the event, and more. When used properly, you’ll see your attendance figures jump from less than 20% to an average of around 46%.
The more people show up, the more can hear your message and turn into paying customers.
Offers and CTA’s
The last feature I want to mention and one of the most important is the ability to add offers and CTA’s within your event.
You’ve done the impossible. You’ve figured out how to set up a webinar, have marketed it to an audience, they’ve showed up, and listened to your message for an hour.
What should they do next?
In many cases, you want them to buy something or do something. That’s where the CTA feature comes in. It’s a simple way to highlight the offer you’ve made and send attendees to the right place. This will have a huge impact on the number of conversions you get from each presentation.
Demio has a 14-day trial that doesn’t require a credit card. After the trial is over, there are three pricing plans to choose from based on the number of attendees you expect for live events.
Starter - $49/m for up to 50 attendees
Growth - $99/m for up to 150 attendees
Business - $249/m for up to 500 attendees
Demio is a bit pricier than other solutions. The 50 attendee room is smaller than other services offer for the same price point. The same can be said for the 500 person room. Though they do have a strong feature set, if the price is a major factor in your decision, it may not be the best choice.
Add-ons and integrations
Demio has a number of integrations with popular email marketing services such as ActiveCampaign, Keap, ConvertKit, and more. It also has an integration with Zapier that gives you access to over a thousand more integration options. Keep in mind you’ll have to pay for the Zapier subscription separately.
Finally, it has an API that you can use to build custom integrations and applications for your audience.
Ease of use
Ease of use is one of the places where Demio outshines the competition. One of the reasons it was started was in order to create an easier webinar experience. They’ve done that well.
When you want to create a new webinar, the options are laid out intuitively. If you already know what you want then you can be in and out within a few minutes.
Demio Pros and Cons
- Intuitive interface
- Handle basic email marketing
- Comes with customizable landing pages
- Automated and live webinars
- It’s on the expensive side
- Automated webinars aren’t available on the entry-level plan only on the higher plan
- You can only get multiple hosts on the largest plans
There are multiple support options provided by the company.
Live chat – It’s available to all users but priority support is only available to customers on the highest plan.
Knowledgebase – All users have access to a comprehensive knowledge base that’ll answer most questions.
Video tutorials – When it doubt, there are also a number of video tutorials that’ll walk you through how to set up or use a feature within the application.
Demio has many of the features that are essential for creating a compelling webinar. You’re able to choose from an automated or live presentation, control your branding, and build simple landing pages to gather registrants.
In addition to that, you have the option of adding multiple presenters, collecting custom fields, and polling your audience. The intuitive interface and a wide range of features make Demio a solid choice.
The only drawback is the limit when it comes to the number of attendees you can fit into a room on every plan. Demio is a strong contender for the throne of the best webinar solution on the market. If you don’t see yourself having more than 500 live attendees then this tool may be the perfect choice for you.