10 Best SMS Marketing Software for 2022: Reviews, Pricing & FAQs

Felix Yim

April 8, 2022

Looking for an SMS marketing software to reach your database in the most direct way? With one of the higest indudstry open rates, SMS marketing allows you to reach your users directly on their phone, with a notification upon arrival.

Find out which of these SMS marketing software works best for you.

Top 10 Best SMS Marketing Software

1. Omnisend– Best Marketing Automation Platform Built for E-commerce of All Sizes

Omnisend is currently one of the most widely used marketing platforms. It has a lot of great features, including an SMS service. This application works with all country codes and makes it simple to communicate with customers all over the world. It is suitable for businesses of all sizes, and incorporating it into your campaigns is as simple and clear as it gets.

Pros

  • Allows customers to contact them no matter where they are
  • Provides omnichannel marketing services.
  • Offers tools for Building a Consistent SMS List
  • Ability to manage all of your marketing efforts in one room.
  • Provides a fully integrated SMS channel that may be used in automation or as a one-time campaign.
  • Offers two-way communication
  • Tools for creating SMS lists are very useful.

Cons

  • It can be challenging to set up.
  • More options for email customization are needed.
  • Customer service is poor.
  • There are no holiday marketing themes that can be customised.
  • Only the Enterprise plan allows unlimited users and emails.
  • A greater assortment of templates is necessary.
  • Creating a social media campaign must input data from scratch.
  • Needs more flexibility with customization

Pricing

  • Standard plan starts at $16 per month
  • Pro plan starts at $99 per month
  • Custom pricing for Enterprise plan 

2. SlickText– Best Tool for Retailers with Drip Campaigns

SlickText is one of the best SMS tools if you want to smoothly automate your SMS marketing. Drip Campaigns allow you to send messages or respond to clients without having to do so manually. You can also share your texts across numerous platforms like social media.

Pros

  • Integrated to multi-platform
  • Allows you to add up to 1,600 characters.
  • Inbound communications are free of charge.
  • Mobile-friendly
  • SMS and MMS are both supported
  • This texting platform makes sending SMS simple and easy.
  • Allows you to create mobile coupons, loyalty rewards, and SMS surveys, among other formats.
  • Allows you to add up to 1,600 characters.
  • You can include a Text Word in which receivers can respond to be instantly included in your messaging list.

Cons

  • There are various instances where branded logos and information might be better.
  • A quite complex way to get additional data
  • needs a more straightforward method of integrating with other services
  • Poor method of filing or organising responses in a single folder.
  • The attachment procedure is a bit tricky.
  • Restrictions on how the list is managed need to develop
  • When you start adding graphics and other things, it gets expensive.

Pricing

  • The Basic Plan starts at $29 per month
  • The Step Up Plan starts at $49 per month
  • The Lil Bro Plan starts at $79 per month
  • The Big Bro Plan starts at $139 per  month
  • The Boss Plan starts at $189 per month
  • The Albatross Plan starts at $350 per month
  • The Whale Plan starts at $750 per month
  • The Monstro Plan starts at $1250 per month

3. ClickSend– Best Text Marketing for Startups

ClickSend is the best SMS software for startups looking to break into new markets with text messages which also employs some other channels. Within the same interface, you may launch email campaigns, phone calls, fax messages, and online postcards. In addition, all incoming communications are free of charge.

Pros

  • Contacts are unlimited.
  • There are no monthly costs. It has a pay-as-you-go pricing scheme and a fair return policy.
  • Multiple languages are supported.
  • It’s a cloud-based messaging platform that sends out mass SMS, MMS, email, and web communications all over the world.
  • Allows you to set up a direct marketing two-way message system. All responses are free of charge.
  • MMS supported
  • APIs are provided to facilitate integrations, allowing its services to be used with third-party apps and programs.

Cons

  • There are a few aspects to consider when establishing a campaign.
  • Each text has a 1500-character restriction.
  • Software is sluggish and slow.
  • The reporting feature is a little lacking.
  • Data export and insight sharing is not supported.
  • There are strict character limitations.
  • Not convenient for SMS campaigns that must be sent quickly.

Pricing

Price starts at $0.0530 per text message for the first 2,000.

4. Trumpia– Best SMS Marketing Tool for Large Enterprises

Trumpia is an online marketing tool with lots of amazing features. The company, which was founded in Southern California nearly two decades ago, has quickly risen to the forefront of text and email marketing. It offers a mass SMS solution to small and large businesses that are planning to boost consumer engagement and income.

Pros

  • Clean and friendly user interface
  • Correct segmentation of your SMS campaigns using keyword tagging.
  • Smart targeting 
  • Auto-responses, yes/no reaction texts, SMS coupons, and text-to-vote messages are among the advanced engagement features offered.
  • Integrated to multiple channels
  • Clean and friendly user interface
  • Allows you to add contacts or create online signup pages for new recipients automatically.
  • Enables two-way chatting

Cons

  • The software is extremely unstable and sluggish.
  • The SMS marketing options offered by Trumpia are a little on the pricey side.
  • Improvements to the mobile app are needed
  • There isn’t a free trial available.
  • It’s a little tricky to use and unintuitive.

Pricing

  • Base Plans price starts at $45 per month for the yearly billed 
  • Premium Plans price starts at $195 per month for the yearly billed

5. SimpleTexting– Best Tool for Retail Businesses

SimpleTexting is a cost-effective, easy-to-use SMS marketing platform. It began offering a variety of marketing services in 2010 but shifted its focus to SMS marketing after a year. Thousands of customers, including Starbucks, Cisco, Samsung, and Century 21, rely on the company today.

SimpleTexting includes autoresponders, text-to-win, text-to-vote, custom fields, scheduling, segmenting, polling, and analytics are some of its mass messaging marketing features. Other features include the option to sign up for text messages using a web form, automated birthday texts, and self-cleaning lists that check for dead numbers.

Pros

  • You can add numerous phone numbers to a single account to ensure that the correct message is sent to the appropriate department.
  • Simple and easy to use
  • Allows you to send SMS texts in bulk.
  • Scheduled campaigns and list segmentation are offered
  • Allows you to initiate a conversation with recipients.
  • Users’ full names, email addresses, and birthdays can all be extracted.
  • This is a fantastic tool for completing transactions or resolving problems.
  • allows you to plan out your messaging cycle months ahead of time.

Cons

  • Poor customer service
  • An additional fee is needed if you want to share the platform with your team members.
  • Poor customer service
  • To save money on outgoing messages, you may need to cut down your texts more than you would want.
  • Platform’s overall simplicity may lead to feeling constrained.
  • In SimpleTexting, there are limited chances to collect subscriber data.
  • It’s difficult to arrange segments together.

Pricing

The cost of a subscription is determined by the number of credits used to represent the number of messages sent. SMS messages cost 1 credit each while 3 credits each for the MMS.

  • 500 credits for $25 per month
  • 1,000 credits for $45 per month
  • 2,000 credits for $75 per month
  • Custom pricing for more than 50,000

6. Salesmsg– Best Tool for Brand Loyalty

As a marketing service, SalesMSG provides bulk text messaging. It’s one of the best programs for sending, receiving, and tracking customer messages. For easier user involvement, you can build up two-way business conversations. This software is popular among marketing management teams like The Ritz-Carlton, CrossFit, and Comcast.

Pros

  • Allows you to customize messages by merging fields and adding custom data.
  • Shared inbox feature
  • Allows you to do call forwarding and contact segmentation
  • Offers more automation convenience for small firms that will benefit their outreach
  • Enables you to communicate with a large number of people.
  • MMS texting also allows you to include GIFs, images, emojis, and other multimedia.

Cons

  • Mobile keywords and chat are not supported.
  • Lacking administrative features
  • The tool can be buggy occasionally 
  • Sales message notification is not provided
  • Frequently sends SMS repeatedly, which bothers clients.
  • Can get a little bit expensive depending on the plan you desire
  • Different employees are unable to use the same phone number
  • Sending scheduled messages is not supported via a mobile app.
  • Unable to use in polls or voting.

Pricing

  • Pro Plan for $35 per month
  • Premium Plan for $300 per month
  • Custom Plan is also available for custom pricing

7. Twilio– Best Tool For Flexibility (With Coding/IT Support)

Twilio is the most well-known name in the SMS industry and one of the largest providers in the SMS marketing world. It is a publicly-traded firm with a revenue of more than $1.13 billion in 2020. That being said, it’s largely targeted at businesses and developers.

Twilio is a fully configurable cloud communications system that includes features such as message personalization, customisation, and an SMS workflow builder, among others.

Pros

  • Allows you to integrate unique features such as a profanity filter and mobile and online SDKs.
  • Customers can be reached via SMS, MMS, WhatsApp, and chat.
  • With its easy-to-use visual workflow designer, you can create SMS flows and become precise with different workflow outputs.
  • Offers photo, video, and other file formats with media support.
  • Offers a useful analysis suite that includes analytical tools for tracking ad campaigns.

Cons

  • It lacks a programmed warning system.
  • insufficient in terms of analytical data quality
  • Consistency across the sales department are needed
  • Customer service is not available 24/7
  • Setting up and implementing is quite a difficult task.
  • The dashboard for administration is complex.

Pricing

Twilio’s price plan differs from the others on this list since it is more of a platform than an app. Text messages start at $0.0075 per message sent and received, with a $0.005 per message carrier cost on messages you send. Dedicated phone numbers are available for $1 per month.

8. EZ Texting– Best Tool For Non-Technical People Who Want Some Guidance On SMS Marketing

EZ Texting is likely the most well-known SMS marketing software supplier, with over 160,000 customers including Domino’s and Viking. This tool helps to acquire all of your contacts and send bulk SMS messages to them. EZ texting, as the name implies, makes it simple for you to promote to your customers using a text message. Simply enter a keyword and the tool will generate a sharable code for you.

Pros

  • Enables you to send a large number of texts at once, such as product ads, marketing campaigns, event reminders, and alarms.
  • Simple and easy to use
  • Can conveniently integrate with a variety of refined third-party marketing tools
  • Mobile keywords
  • offers mobile keywords and many automated marketing features such as drip campaigns, text forwarding, reminders, recurring messages, and polls
  • Provided options of sending them right away or scheduling them in your calendar.
  • Supported SMS and MMS text formats
  • Allows you to customize SMS by adding first and last names as well as greetings.

Cons

  • Only offers a mobile app to iOS users.
  • Quite expensive
  • The term “free trial” is misleading.
  • Machine learning was not used, and there are only a few automated features.
  • one-to-one messaging is only allowed with lengthy codes.
  • Lacking customer service

Pricing

  • Value Plan price starts at $24 per month
  • Essentials Plan price starts at $36 per month
  • Premium Plan price starts at $61 per month
  • Custom pricing for Professional Plan

9. TextMagic– Best All-in-one SMS Service

TextMagic was created in 2001 before smartphones were even invented. Since then, it has been providing organizations with solutions for large-scale SMS marketing. The platform is worldwide, as it sends messages to over 200 nations.

TextMagic is the most effective SMS app for all of your mobile marketing needs. You may easily send messages to your potential consumers using it. You can automate campaigns, create sub-accounts for cooperation, manage lists, and more with the extra capabilities.

It provides a comprehensive text messaging service for all types of businesses.

Pros

  • Notifications, reminders, drip campaigns, call forwarding, and two-way conversation is offered
  • Allows you to send hundreds or thousands of texts to a large number of people at once.
  • SMS distribution scheduling
  • There are numerous templates provided.
  • Many conventional text messaging features are available, including surveys, automation rules, attachments, and speech- and email-to-text conversion.
  • Support for multiple languages
  • MMS is supported
  • Customers do not have to pay to reply to messages because the company provides virtual toll-free numbers in the United States and Canada.

Cons

  • Lacking customer service 
  • one of the priciest SMS marketing services
  • A monthly cost for a virtual number is required.
  • Scalability is compromised due to the lack of pricing levels.
  • It takes a long time to set up the platform.
  • It might be costly to send and receive a big number of SMS.
  • Customer segmentation is not supported, which severely hampers focused marketing.
  • Instead of sending actual media, MMS messages are transmitted as links.

Pricing

Pay-per-text rates begin at $0.068 per text.

10. Textedly– Best Tool for Brand Management

Textedly is a new player in the SMS marketing game, having launched in 2015. But it’s a reputable company that offers the greatest SMS marketing platform for small, medium, and large businesses in the United States.

It offers a variety of cost-effective subscription options. You get full capabilities for bulk messages, mobile keywords, shortcodes, and two-way conversations regardless of the package you choose.

Pros

  • Basic reporting options keep things simple for small enterprises.
  • Subscriber lists from another text messaging company can be imported.
  • Auto replies and free inbound texts are offered
  • The UI is simple and easy to use.
  • offers a Data Collection tool that allows you to customize your text messages.
  • Keywords are limitless.
  • It only takes a few clicks to launch a text message advertisement, survey, poll, or text-to-win game.
  • Basic reporting options keep things simple for small enterprises.
  • An unlimited number of users is supported

Cons

  • Customer service is lacking.
  • A separate mobile app is not available.
  • The platform’s interface could be a little more user-friendly.
  • Custom fields, drip campaigns, and autoresponders are all one-time purchases that must be made separately.
  • When customers are compelled to pay for a full calendar year in advance, restrictions are imposed.
  • Textedly’s system does not allow segments to be saved and can be exported as.csv files only.
  • Upgrades to services can be difficult.
  • Sending URL links is not supported.

Pricing

Textedly price starts at $29 per month

What is SMS Marketing Software?

SMS marketing is defined as the act of delivering advertising and transactional text messages for promotional purposes. These texts are meant to inform clients about sales promotions, notifications, and other updates who have given their agreement to receive them.

It can even be used to boost other marketing methods, as SMS marketing campaigns have been shown to increase the success of email marketing campaigns when used in sync while complying with SMS marketing standards.

SMS marketing software is a tool that assists companies in accomplishing this task. It also assures that your messages are designed correctly, delivered to the appropriate people, and at the appropriate time, allowing you to maximize conversions.

Is SMS Marketing Effective?

SMS marketing is typically recognized as an effective marketing strategy. Nearly 97% of people text at least once a day, indicating that they are regularly checking their phones for various reasons.

SMS messages are also unaffected by spam filters, allowing them to reach your intended audience with minimal disruption. Within the first few minutes, about 90% of SMS messages are read.

What Can SMS Marketing Software Be Used For?

Typically, SMS marketing software is used for:

  • Assist you in setting up a message schedule for a specific date and time.
  • It assists in the sending of discount codes to potential and existing customers to boost sales.
  • Allows receivers to easily unsubscribe which prevents your SMS marketing campaign from being spammed.
  • Enables clients to send alerts and reminders to your consumers when their product or service is about to expire.
  • Let you send and receive multimedia messages, such as images, movies, and audio recordings
  • Allows creating an automated message that shows whether or not the message has been viewed by the receiver.
  • Assist in the advertising of new membership offers or product launches that will increase lead generation and conversions.
  • Creates tools for conducting contests and polls, which is useful for market research.
  • Gives an exceptional customer experience by assisting in contacting consumers about their service requests or order delivery.

What Are The Features To Look For in SMS Marketing Software?

  • Integration with other apps
  • Pricing and scalability
  • Ease of use
  • Permission-based messaging
  • High-end security
  • Seamless bulk messaging

Benefits of Using an SMS Marketing Software to your Business?

  • Enhanced business engagement
  • Customer service improvement
  • Time and cost-efficient.
  • Prospective clients are easily gain
  • Higher converting rate

How To Pick the Right SMS Marketing Software For Your Business?

Before you invest in SMS marketing software, think about the following first:

  • Mobile Functionality

This is the feature that allows you to use full mobile functionality to send bulk SMS or respond to messages even when you’re on the move.

  • Security

This guarantees that only authorized users have access to your account by generating a unique pin code for log-ins.

  • Use Case

If you wish to use MMS, verify if your SMS marketing software is capable of handling multimedia content.

  • Legal Compliance

SMS marketing software that conforms to industry standards keeps your company out of legal issues.

  • Segmentation

This feature is assisting in targeting the proper audience for your campaigns.

  • Pricing and scalability

Finding scalable strategies is critical, especially for firms that are just getting started and don’t yet have a large consumer base.

Conclusion

Marketers should have a better understanding of SMS marketing as well as how to implement an SMS marketing strategy. It is the most crucial part of the business as it allows you to connect to billions of users.

Its open and response rates are higher than those of other marketing platforms like social media and email, which is also more cost-effective and engaging.

Implementation of an SMS marketing strategy could be the difference between you and your competitors. Always plan ahead of time and ask yourself, “Have you ever employed text messaging as a marketing technique for your company with the right SMS marketing software?”

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