Tracking offline to online conversions is one of the hardest things marketers can do. In fact, there aren’t really many ways you can do it, as of today. Did you know that in 2016, Google invested millions of dollars to tackle this issue, in fact, they claim to have succeeded, to the point where they could track someone seeing an ad online to know them walking into a store to buy something – only for the GDPR laws to prevent them from rolling it out. 

With millions invested, but the program scrapped, as of date, we don’t really have an end to end solution to track conversions. 

However, the closest thing we do have, is the ability to track specific steps from offline customers using QR codes. 

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You can set up specific codes to track different conversions, and create separate codes to track and test different campaigns. 

So let’s dive in and explore some tools to help you out:

The 12 Best QR Code Generators For 2021 

1. Beaconstac’s QR Code Tracker

Beaconstac’s QR Code Tracker does exactly what you may think it does. It can create QR codes for free, and customise it too to make it unique to your brand and promotions, but if you want access to it’s dynamic QR codes (where you don’t need to change the actual QR code itself to change the link, handy for those who are going to print out the codes physically), or access to scan data and analytics, then you will need it’s premium place. 

The plans are incredibly affordable and the benefits will outweigh the costs. 

Key features 

  • Dynamic QR codes
  • Scan tracking
  • GPS tracking 
  • API integrations 
  • Custom branding

Cons 

  • Phone support only available on enterprise plans 

Pricing 

Beaconstac’s Starter plan begins at $5 a month, giving you access to 3 dynamic codes. 

Get Beaconstac

2. QRD.by

QRD is another popular QR code creator and management tool that I have personally used in the past. I’ll explain too much about it’s features (because let’s be honest, these programs basically are all the same). However, QRD is a little bit more affordable than the rest, but in a world where you get what you pay for, I found the analytics backend and tracking much more clunky and not as advanced as the more premium tools. 

One feature that did attract me was the bulk QR code generator function, where you could create a bunch of codes through a CSV upload. 

Key features 

  • Dynamic QR codes
  • Unlimited scans on premium plans 

Cons 

  • Phone support only available on enterprise plans 

Pricing 

QRD is free to use at the start, giving you a free dynamic code, but its paid plan starts at $5 a month. 

Get QRD

3. QR Code Generator

QR Code Generator is a simple QR code generation tool that let’s you create a code in no time. Like a few others in this space, the functions are limited in the free plan, so you will need to pay for additional features such as tracking and support. 

Key features 

  • Dynamic QR codes
  • Simple UX
  • Insights 

Cons 

  • Custom complaints about limited support and costly feature upgrades 

Pricing 

QR Code Generator is free to use, but it’s starter plan starts at €5, giving you access to 2 dynamic codes and 10,000 scans.  

Get QR Code Generator

4. Scanova 

Scanova has a different feel to the site, unlike the other sites, which has a UX designed for individual users, Scanova feels like it’s made for business owners and marketers. Evidently reflected in their branding and messages, the company claims to be used by giants such as Amazon and Cisco. 

An extra function that helps Scanova from the rest is the fact that it can help you built a mobile landing page too, handy if you don’t have a website or dedicated page on your site to send your traffic to.

Key features 

  • Dynamic QR codes
  • Insights
  • Mobile landing page 

Cons 

  • No free plan 

Pricing 

Scanova starts at $15 a month, giving you 5 dynamic codes. 

Get Scanova

5. Go QR 

Go QR is a simple QR generator tool, where you can create a custom code for free. The site doesn’t offer robust features like it’s competitors, but simply gives away its core feature for free. 

Key features 

  • Custom QR codes
  • Free

Cons 

  • Limited functionality 

Pricing 

Free. 

Get Go QR

6. QR Tiger

QRTiger is a simple, yet comprehensive, QR code generator that provides its users with a platform to create QR codes easily, allowing users to freely personalize their QR code and even add a logo to it, without any complications.

QRTiger is great for all types of businesses, even enterprises. QRTiger can integrate with over 3000+ apps through their Zapier integration or through applying their APIs. QRTiger’s Hubspot app also enables an easy way to create QR codes directly on your CRM. Not to mention, QRTiger’s dynamic QR code tracking system enables users to track their QR code scans, allowing for better insight into your marketing campaigns and unlocking important data.

Key features:

  • Social Media QR code
  • H5 page QR code
  • Multi-URL QR code
  • API Documentation
  • App Integrations
  • Create free custom QR codes with logo

Cons

  • Only users with paid subscriptions can use the API documentation

Pricing

QRTiger QR code generator is free to use, and its regular plan starts at just $7 per month, giving you access to 12 dynamic QR codes with unlimited scans.

7. QR Stuff 

QR Stuff is another simple QR code generation tool, similar to GO QR, where you can create a code in almost the first 10 seconds within landing on the page. The site does have more advanced tracking and dynamic code features, and their one tier premium pricing means you get unlimited access to all their premium features. 

Key features 

  • Unlimited dynamic QR codes
  • Custom branding 
  • Live customer support 
  • Landing page builder 

Cons 

  • Older looking UX  

Pricing 

Its premium pricing starts at $11.95 for a one month plan. 

Get QR Stuff

8. Unitag

Unitag is another QR code generator that lets you create a QR code in a few clicks. The program is evidently made for businesses and agencies, with their more premium priced plans. However, compared to a few others on this list, the premium pricing does not exactly translate to a premium in features. With still limited dynamic codes and customer support, there are better options. 

Key features 

  • Unlimited dynamic QR codes
  • Custom branding 
  • Live customer support 
  • Landing page builder 

Cons 

  • Premium pricing but average features
  • Yearly lock in plans 

Pricing 

Unitag starts at €100 a year. 

Get Unitag

9. Shopify

Shopfiy’s very own QR code generator is a simple tool to use. Although completely free, the functions are very limited, and if you’re using it for your business, I would suggest going for something more robust. However, if you just want to create a QR code for a party or something, then this tool will be sufficient. 

Key features 

  • Simple to use

Cons 

  • Limited features 
  • No dynamic codes 

Pricing 

Free

Get Shopify QR

10. QR Code Monkey

QR Code Monkey offers customized QR codes and downloadable vector quality images for maximum quality. It also offers bulk QR code creation, handy for businesses that want to split test their results. 

Key features 

  • Dynamic QR codes
  • Insights
  • Mobile landing page 
  • Customized designs 

Cons 

  • Limited customer support 

Pricing 

Free

Get QR Code Monkey

11. The QR Code Generator 

The QR Code Generator is a rather simple tool to use, even their site is plain. Nevertheless, as the name suggests, it will generate a QR code for you. The rest of the functions such as tracking and dynamic codes are quite limited, but at least it’s free! 

Key features 

  • Simple to use 

Cons 

  • Limited features
  • No dynamic codes
  • No tracking 

Pricing

Free

Get The QR Code Generator

12. Logaster

Logaster QR code generator is very simple and easy to use. To create a QR code, you need to follow these steps:

  • Enter your company name
  • Select the type of activity
  • Add link or text for QR code
  • Click “Create”.

After that, you can download your QR Code for free.

Key features

  • Easy to use
  • Free
  • In addition to the QR code, you can create other branding elements

Cons

  • Limited features
  • No tracking

Pricing

  • Free

Get Logaster

What to look for in a QR code generator?

When you’re looking for a QR code generation tool, start with what you’re trying to achieve. If you’re simply wanting to create a QR code for a party poster and don’t care about tracking your conversions, then there are plenty of free tools in this list. 

However, if you’re here as a marketer or a business owner and results matter to you, then I would have to suggest you go with the best here. Beaconstac is one of the most reputable ones I recommended here, with customizable codes and tracking available, you’re in good hands to nail in success for your campaigns. 

Final Thoughts

To round things up, a QR code generator is simply a tool, don’t spend too much time overthinking which one to get, but rather make the code and start marketing it! 

Happy scanning!