10 Best Brand Management Software in 2022

Felix Yim

January 23, 2022

A brand management software takes the guesswork out of it. When you are looking for files, you know where to go, and the most recent versions are always available. You will not have to worry about your brand collateral being inconsistent. Brand management also guarantees that assets are used properly and in a controlled manner.

Table of Contents

Top 10 Best Brand Management Software

The greatest Brand Management Software tools are discussed in the below section, and they all contribute to a successful brand asset management approach.

Keep in mind that we may receive commissions when you click our links and make purchases. However, this does not impact our comparisons and recommendations. We try our best to keep things fair and balanced, in order to help you make the best choice for you.

1. IntelligenceBank– Best tool optimising operations and protecting your brand when it comes to marketing content. 

IntelligenceBank is a cloud-based Digital Asset Management (DAM) tool that streamlines marketing procedures for enterprises. Without the requirement for office file sharing drives or email tracking for marketing/brand compliance, users may control, consolidate, produce, and distribute brand assets in the cloud.

Key Features

  • Templates for printing from the web
  • Your files are protected by watermarks, and you can view assets as a list, photos, or a carousel slideshow.
  • With download approvals, publish approvals, and general feedback processes on any file, you can streamline the creative approval process.
  • You can take control of the information you see on IntelligenceBank with dashboard reporting.
  • Enable to link a project to a specific work in progress folder
  • Calendars that can help you plan your marketing activities.
  • Custom brand guidelines may be readily shared with internal and external stakeholders using our pre-defined templates
  • Easy to customize pages
  • management of creative content
  • From within your platform, you may manage projects

Cons

  • The implementation procedure was a little disorganized.
  • There are certain restrictions to the built-in print editor.
  • To post videos, you will need a strong internet connection.
  • Uploading Web2Print templates is difficult and complex.
  • Multiple photos from separate folders cannot be selected.
  • There are a few concerns with the InDesign connector.
  • The hierarchy of folders and subfolders is confusing to newbie users.

Pricing

A personal account manager and free training for your directors are included in the $75 per user per month pricing.

2. Brandfolder– Best tool for Enterprise and Mid-Size businesses for digital asset and brand management platform

Brandfolder is the most powerful and user-friendly digital asset management (DAM) software on the market. With our cloud-based, SaaS solution, you can easily save, distribute, and present what is vital to your brand. Brandfolder gives businesses the tools they need to become more organized, consistent, and efficient. They assist powerful brands in telling their most compelling brand stories. Media comes in a variety of shapes and sizes, as well as different file kinds and formats. All file formats are supported by Brandfolder, including photos, video, audio, and documents in a variety of file kinds.

Key Features

  • Controlling the Approval Process
  • Assets may be opened natively because of integration with top creative design, productivity, and workflow apps 
  • Distribution of Fulfillment
  • Artwork, Asset Management, Change Management, and Project Management
  • Built-in insights and analytics track asset storage and sharing
  • Everyone in the team gets access to the organization’s assets and resources.
  • It is a public-facing hub that uses a cloud-based digital asset management platform with a simple user interface.
  • Other colleagues or partners might fill in the editable fields with relevant information.
  • the option to exchange certain assets with individuals of your choosing
  • Having the option to download files in a variety of formats and resolutions
  • Brandfolder is a unique and important tool because of its customizable sorting options.
  • The ability to organize collections and assets in a variety of ways
  • offers scalable online storage and file management for multi-format, multimedia assets
  • Auto-tagging and metadata support
  • The way they organize your files is amazing.
  • Able to design flyers, business cards, and invitations, among other things

Cons

  • Before sharing and storing some uncommon content formats, they must be converted.
  • There is no free trial available.
  • Some smart tagging features are not as effective as they could be.
  • There are not many guides available on how to organize/future-proof your collections.
  • Brandfolder is costly.
  • The site’s navigation is more difficult than it needs to be.
  • being concerned about exceeding the storage limit
  • The labelling scheme can seem confusing at first  
  • After uploading documents, you will not be able to edit them.

Pricing

There is no free version of Brandfolder, but there is a free trial. Consumers can choose between two different packages, each with its own set of standard benefits, but customers can also pay for additional features.

3. Screendragon– Best tool for all-round flexible and integrated workflow management software

For agency, marketing, and professional services firms, Screendragon is a leading work and workflow management solution. They assist businesses in streamlining operations, lowering expenses increasing, and speed-to-market. Their strong software has been shown to scale to the needs of Fortune 100 firms throughout the world, assisting them in overcoming large, complex operational difficulties. 

Key Features

  • There is no need to waste time switching between tools to get the job done. It allows you to keep all of your workflows, projects, resources, and content in one location. 
  • Able to collaborate with the company to create the best workflow solution for the team.
  • Its automated workflows can be configured to streamline and simplify tasks.
  • tracks and analyzes all projects and resource activity, allowing you to precisely assess productivity, cost savings, and other metrics at your company.
  • You can get up-to-the-minute visual insights on project milestones and identify possible bottlenecks before they become a problem.
  • You can use your branding and language to ensure rapid acceptance and high engagement.

Cons

  • The sheer quantity of options can be overwhelming
  • Document management and retrieval are a little less robust.
  • The procedure is prone to over-engineering.
  • New functionality can take a long time to build.

Pricing

Screendragon offers a monthly or annual subscription to their creative project management software.

There are also creative services available for creative ventures.

Creative project management software comes with a 14-day free trial and prices start at $25 per month.

4. Widen Collective– Best tool for Medium-to-large marketers, creative teams, IT managers and software architects of SMBs and enterprises

Widen Collective is a forward-thinking Digital asset management software and a wonderful brand management solution, as recognized by SoftwareWorld and many other review sites. Widen has been helping technologists, brand designers, and marketers with its flawless features for decades. The program is a cloud-based, award-winning solution that is widely utilized by medium and big organizations. If you are seeking multitasking software, Widen Collective provides unrivalled support backed by decades of brand building expertise.

Key Features

  • Permission-based user roles and groups allow you to control what your users view and do in your digital asset management system.
  • Artwork Management, Asset Management, Change Management, Fulfillment Distribution, and Project Management, and approval process control.
  • The tool enables users to create a personalized login page that incorporates their brand’s colour scheme and logo to improve user experience.
  • Throughout the content lifecycle, manage version control, expire assets, attach documents, and evaluate and approve.
  • Track page views embed views and downloads for individual files and collections.
  • Versions can be added to duplicate filenames that cause problems.
  • Widen Collective features adjustable email alerts or notifications that assist in tracking assets against which users conduct major moves.

Cons

  • Custom website improvements can be costly.
  • Reporting tools might be confusing.
  • Steep learning curve
  • If your site incorporates a DAM and a media builder, the main page can be confusing.
  • The site is not set up for on-demand printing.
  • Pages may take a long time to load at times
  • New users of the site will need some training.

Pricing

The price of a license starts at $24,900 plus the training, customization, data migration, and other “hidden cost”

5. Bynder– Best tool for companies of all sizes for streamlined asset creation and storage

Bynder is a very effective program for digital management and brand management that provides businesses with a custom solution. In the current market, the software is known to make the brand popular and functional. Bynder is in charge of content management and familiarizing personnel with the brands for which they work. The flawless features help to centralize the brand gateway throughout the company’s team members and departments.

Key Features

  • It helps teams generate more output, more peace of mind, and ultimately more brand value by helping them bring content to market faster than ever before.
  • Offers a make on-brand asset by communicating clear guidelines, and encouraging more efficient use of digital content are all steps in increasing brand trust, value, and recognition.
  • Getting the correct resources to market and making them available to the relevant consumers to increase sales, conquer content chaos 
  • Automating procedures and freeing up more time for creativity
  • Internal and external parties can find and distribute digital content quickly and efficiently by centralizing brand, product, and marketing assets 

Cons

  • Lack of folder capability.
  • It is a real hassle to set up authorization levels and functionality.
  • It can be a little intimidating due to the number of options and adjustments provided.
  • It is quite pricey
  • Load time and responsiveness are always an issue.
  • The initial setup was poorly defined.
  • The reporting tool is not that user-friendly.

Pricing

Bynder’s price is determined by the number of users, storage capacity, and module kinds required. For further pricing information, contact Bynder.

6. Frontify– Best tool for companies and industries of all sizes who want to establish and develop their brands daily.

Forntify is a fantastic brand management tool for any business, no matter how large or small. By centralizing diverse departments, our all-in-one brand management software improves brand consistency and interacts with the business. Frontify can do everything, from creating a web-based manual for your organization to maintaining the UI library. Overall, this software creates a pleasant working atmosphere for good team cooperation. For the company’s future development, strengthen the frontlines of reviews and consumer touchpoints.

Key Features

  • Integrate your brand platform with the tools you already use and like
  • Create design templates initially, establish what may be changed, and let everyone make their own on-brand visuals.
  • A centralized system for all digital assets, where anyone can quickly and easily locate exactly what they are looking for.
  • Easily accessible, customizable, and up-to-date digital guidelines keep everyone in the loop and on-brand while saving time.
  • Everyone can keep involved and up to speed with processes and project overviews, driving things forward together from wherever they are.

Cons

  • The search function is a little difficult.
  • granular configuration is not available because of the functionality
  • Some of the content presentation’s functionalities may even be enhanced.
  • Several aspects are not fully integrated.
  • Steep learning curve
  • The system still has a few minor flaws.

Pricing

Frontify comes with a free version and a free trial. Frontify’s pricing may be found at frontify.com/en/pricing/.

7. NetX– Best solutions to organizations of all sizes across a wide range of industries

NetX is a digital asset management software that is hosted in the cloud. This wonderful software gathers maintains, and distributes assets that aid in the growth of your company. The software creates a delightfully engaging user experience that empowers staff to work toward asset growth. NetX recognizes the value of working together as a team and gives partners clear standards. NetX also offers unique onboarding training to its workers to improve the company’s performance.

Key Features

  • The Collections feature makes gathering assets and collaborating with teams simple.
  • Continuous Delivery & Integration allows for quick and easy installation and configuration.
  • delivers unique onboarding training to workers of the company
  • The user interface is well-designed and simple to learn for end-users.
  • Artwork management, Approval Process Control, asset management, and change management 

Cons

  • For an organization that wants Enterprise-grade software, a simple yet cost-effective licensing approach is required.
  • The documentation could be improved.
  • On the metadata fields page, there is some lack of automation.

Pricing

NetX offers a One-Time License for their software, which allows for customized pricing. They do not have a free plan, however, they do provide a free trial.

8. Swivle– Best tool for small businesses and freelancers that offers unlimited storage for marketers and creatives

Swivle is a SaaS firm built on the foundation of WoodWing Software’s Elvis DAM, an enterprise digital asset management solution for publishing and media enterprises. Swivle is a user-friendly and feature-rich cloud-based workflow solution for teams dealing with large amounts of digital information. Swivle can handle all of your demands, whether you need a public portal for all of your branded assets like logos, images, or marketing brochures, or an online solution to manage your internal file management.

Key Features

  • Allows users to open InDesign files directly from Swivle and save them back to the cloud.
  • Automatic versioning allows users to keep track of all versions and quickly access the one they want.
  • Customers may obtain a visual summary of all files in the browser with thumbnails and full previews for simple navigation
  • Share Link enables you to simply drag and drop files and folders from your computer into Swivle
  • Users can cooperate on content production in the cloud using collaboration features including versioning, commenting, and approval process control. 
  • Users can get unlimited cloud storage for easy access to all files.

Cons

  • Bulk-tagging photos in archives instead of individually tagging them.
  • The original plan/purchase options were a little confusing
  • Everything can get a little complex, and navigating through it can be difficult at times.
  • A more convenient approach to download files

Pricing

The Kickoff plan, which is intended for up to 5 users, starts at $359 per month (paid annually).

9. Brandox– Best tool for Small/Medium Businesses who want to focus on File Management

If your company is having trouble managing files, BrandOx is your one-stop-shop. This brand management software creates a graphically structured location in the cloud where you can handle complex files and track them down. Apart from files, BrandOx also maintains images, logo symbols, and templates. Brandox makes it simple to upload and download files from any device or location, ensuring that the business runs smoothly. It brings clients and staff together. BrandOx is business software designed by professionals for business professionals.

Key Features

  • Invite colleagues, clients, partners, and distributors to view and share visual elements.
  • Brandox keeps all of your brand pieces in one place, including logos, photos, symbols, colours, movies, and templates.
  • Anyone with access to a Brandox account, regardless of location or device, can upload and download files.
  • Drag and drop files into Brandbox, then organize them according to your needs. Begin exchanging brand assets as soon as possible.
  • Get a customizable start/log-in page with your backdrop and URL.

Cons

  • There was a little bit of a stumbling block in getting everything set up.
  • Bulk features are missing.
  • Only a few folder modification options are available.
  • Finding and getting an overview of all entered content can be tough.
  • It is still a little rough around the edges, but it is still fresh.

Pricing

A free trial for two weeks is available. Starting at $14.22 per feature per month.

10. Brandkit– Best tool for marketers at small, medium, and large companies who utilize content to express their stories

Brandkit is a user-friendly, configurable Digital Asset Management software as a service that centralizes all of your brand and visual marketing content, allowing your marketing team to work more efficiently, save time, and stay on brand. Assisting you in creating a healthier, more powerful brand. A digital asset management solution for your brand that includes tools to acquire, curate, organize, share, and automate day-to-day tasks, as well as a visual search engine.

Key Features

  • It is simple to upload and manage assets from the backend.
  • A great customer support team that responds quickly when you have a problem.
  • Allows to create a Reporting (Analytics)
  • Metadata and Workflow Management
  • Setup is straightforward.
  • Excellent administrative area
  • Setup is straightforward.
  • It is simple to add users and give clients photographs.
  • Customizable Branding
  • Asset Library and Sharing
  • It is simple to add users and give clients photographs.
  • It is simple to utilize and generate fantastic results throughout your entire brand.

Cons

  • Inability to handle toolkits, user groups, or licenses on a company-wide basis
  • Being unable to access CMS
  • There is no effective reporting.

Pricing

The monthly fee starts at $100.

What is Brand Management Software?

If you want to run a marketing campaign for your company, Brand Management Software is the finest solution. Through brand management tools, you can build fresh marketing plans and authorize the same campaign. You may connect your company’s social media accounts to your brand management software and publish content directly with your audience. You can use the software to create multi-format content that meets your demands, such as PDF, HTML, and other formats. You may also use the software to handle project workflows and monitor your marketing campaigns using real-time data. 

What Are the Benefits of Using Brand Management Software?

  • To avoid duplicate work 
  • For streamlined processes
  • To deliver a high-quality output
  • Operating more consistency
  • For better collaboration between team members
  • To enhanced security
  • For the content planning enhancement
  • It creates real-time feeds.
  • It shows how much a company is discussed.
  • It gives information on how people are talking about your brand.
  • Find out who your influencers are.

How To Pick The Most Effective Brand Management Software For My Company?

When you have decided it is time to invest in a brand management system, you will need to weigh all of your options and determine your particular requirements. To choose the finest brand management software, you may follow these steps:

  1. Make a list of all the brand asset difficulties your organization is now facing.
  2. Determine who the primary users are and what level of access they require. All internal and external users should be included.
  3. Determine how involved your IT department wishes to be if requested. This is not required for SaaS software.

Is It Worth Investing In Money?

In your organization, improving and protecting your Brand Identity and Integrity is important.  Because your customers are your most valuable assets, it is your obligation as a business to respond to their wants and complaints tactically. Each of your company’s assets is extremely valuable. As a result, any unfavourable association with your brand can cause it to degrade.

A brand asset management software keeps track of your customers and offers you the use of data to keep your business running smoothly. It supplies you with crucial content relating to your consumers and every other business opportunity as a sales development tool.

Your sales staff will be able to personalize all handouts, emails, PowerPoint presentations, and other assets with the help of brand management software. With a brand management tool in hand, any unapproved or inferior assets and reports will be eliminated.

By reducing time-consuming tasks, it will boost your total productivity. Rather than relying on a marketing team, your employees will already be familiar with brand assets. They would be able to customize the brand assets from any location and at any time. As a result, there is no need to produce one-off assets.

When Should You Consider Investing in Brand Management Software? 

The objective is that brand management should be implemented at the beginning of a company’s brand growth. Consider a marketing and creative team of three persons who are attempting to work diligently but are not always sure where the files they need are. Companies can only operate quickly and offer rapid brand growth if they have a consolidated brand asset platform. Bottlenecks and discrepancies become increasingly obvious as an organization grows larger. When digital assets are saved on separate hard drives and are not easily searchable and accessible, more time and effort is wasted searching for or recreating data. When brand assets or rights-managed pictures are misused, the implications can be disastrous.

A brand management software takes the guesswork out of it. When you are looking for files, you know where to go, and the most recent versions are always available. You will not have to worry about your brand collateral being inconsistent. Brand management also guarantees that assets are used properly and in a controlled manner.

What things buyers should keep in mind?

You must first understand your requirements before selecting the ideal software as per the below reasons:

  • Because of its economical and cost-effective options for managing your branding, cloud-based brand management software is the greatest solution for small business owners.
  • There is another type of corporate brand management software for larger and larger businesses where you can get an on-premise solution for your brand. With the aid of this program, you can effortlessly plan and control in-house branding initiatives.
  • You should also be aware of the software’s third-party integration features, as appropriate integration will make your life easier. You can use your brand management software to connect your social media accounts, email accounts, online store, and website, among other things.

The Core Elements of Brand Management Software

The following are the most important features of brand asset management software:

  • Effective Marketing Campaigns
  • Project Workflows
  • Design Assets
  • Social Media

Conclusion

In today’s online environment, brand management software is a company’s lifeline. With everything going cloud-based and the rise of big data, it is not only a million times simpler to forecast customer behaviour, but it is also a million times easier for a company to approach its target customer. Brands all over the world are now moving faster with their marketing strategies and campaigns, thanks to brand asset management software that allows anyone to understand customer wants and adjust their services before it is too late.

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