If you’re looking to get into Amazon FBA, then the products you choose can make or break your success from the beginning. There are a variety of tools you can choose with, from opportunity seeking tools to advertising optimization tools, the list can be endless. Luckily, for your wallet’s sake, we have focused our list on mainly all in one tools, so when you do pick the right option, it gives you a bunch of tools in one package.

In this list of the best Amazon FBA tools, we cover all options for you to get started. 

Table of Contents

Keep in mind that we may receive commissions when you click our links and make purchases. However, this does not impact our comparisons and recommendations. We try our best to keep things fair and balanced, in order to help you make the best choice for you.

10 Best Amazon FBA Tools in 2021 (Free and Paid) 

1. Helium 10

Helium 10 is an all-in-one software containing multiple Amazon seller tools to help you find high ranking keywords, identify trends, spy on competitors, & optimise product listings. The tool eliminates the issue of needing to purchase a number of tools just to get your FBA up and running, with everything packaged into an affordable bundle for you to get started. 

Key features 

  • Keyword research
  • Trends 
  • Competitor analysis 
  • Listing optimisation 

Cons 

  • Reported to have a few bugs in the software and the Chrome extension

Pricing 

Helium 10 starts at $37 a month. 

Get Helium 10

2. Jungle Scout

Jungle Scout is another all in one software, that helps Amazon FBA sellers of all sizes grow online. The tool contains a plethora of products, from opportunity finders to a review automation system to help you snowball your sales. 

The tool also has an API access so you can plug Jungle Scout into your reporting tools to use the data for forecasting sales or building custom reporting dashboards. 

Key features 

  • Chrome extension 
  • Product tracker 
  • Opportunity finder 
  • API access

Cons 

  • Their basic plans have limited access to their features (the good stuff) 

Pricing 

Jungle Scout starts at $29 a month, for the Chrome tool only. If you want access to their analytics features, that plan is $49 a month. 

Get Jungle Scout

3. AMZScout

AMZScout is another all in one toolkit for Amazon FBA sellers, with very similar analytical and research functions as others on this list. The tool stands out by having a free plan, so you can use it to start with a few searches of keywords for opportunity research. 

They also have a sellers course provided, so if you are new to Amazon FBA, then the course can help you get started. 

Key features 

  • Chrome extension 
  • Keyword research 
  • Trends 
  • Affordable pricing 

Cons 

  • No API

Pricing 

Starts off free for a limited number of searches, and is $16.49 for the next plan up. 

Get AMZScout

4. Teikametrics

Teikametrics is an AI powered platform that offers advertising optimization software and managed services for marketplaces, including Amazon & Walmart. The platform also offered additional marketing services, so if you want that extra boost using paid ads, but need help setting it up, they can help too. 

Key features 

  • Goal-based Campaign Creation
  • Algorithmic Keyword Bidding
  • Automated Keyword Targeting
  • Custom Analytics

Cons 

  • Premium pricing

Pricing 

Teikametrics starts at $59 a month. 

Get Teikametrics

5. Zonguru

Zonguru is an all-in-one FBA tool suite made with one goal in mind: to scale your business using field-tested, data-centric methods developed for sellers. From competitor research to opportunity hunting, the tool has a bundle of features for you to use. 

Key features 

  • Product research 
  • Listing optimisation 
  • Customer engagement

Cons 

  • No chrome extension

Pricing

Zonguru starts at $39 a month. 

Get Zonguru

6. eComEngine

eComEngine is a tool with 3 main tools. : helps you get more review, restock your items and scouting the market. The tool also have a wide range of resources to help out your FBA journey, everything from guides to webinars. 

Key features 

  • Product research 
  • Listing optimisation 
  • Customer engagement
  • Only pay for tee tools you need

Cons 

  • Less functionality compared to the other all in one tools 

Pricing

eComEngine has different plans for the different services, with their main review tool starting at $29 a month. 

Get eComEngine

7. SellerApp

Seller App’s Smart-Data helps you grow your business through data. Featuring tools such as calculating profits, PPC campaigns, keyword and product research and competitor analysis. 

For enterprise customers, the tool also has an API access, 

Key features 

  • Calculate profits
  • Run PPC campaigns
  • Keyword and product research 

Cons 

  • Premium pricing 

Pricing

SellerApp starts at $99 to track 50 products. 

Get SellerApp

8. Feedback Whiz

FeedbackWhiz’s Amazon seller tools help you manage and repair amazon feedback, monitor listings and automate emails to buyers. Feedback Whiz is more focused on helping sellers with the order management side, unlike other tools on this list, which are more geared towards competitor and product intelligence. 

Key features 

  • Order management 
  • Profits and accounting
  • Feedback management 

Cons 

  • Less focused on competitor analysis 

Pricing

FeedbackWhiz is free to start, giving you up to 150 orders a month. 

Get FeedbackWhiz

9. Sellics

Sellics is the leading advertising optimization software dedicated to helping clients maximize ad reach, reduce ACoS, and drive product sales and business profit on Amazon. This tool focuses on helping Amazon FBA sellers improve through optimizing their sales through data. 

Key features 

  • Moderate reviews
  • Optimize ads 
  • SEO 

Cons 

  • Premium pricing 

Pricing

Sellics starts at $198 a month. 

Get Sellics

10. Viral Launch

Viral Launch gives your brand the Amazon seller tools needed to scale. With our easy-to-use software suite (responsible for helping drive over $8 billion in sales on Amazon), you own the competitive advantage.

Key features 

  • Rank tracking 
  • Metrics overview 
  • SEO & product listing optimzation 

Cons 

  • Premium pricing 

Pricing

Viral Launch starts at $69 a month. 

Get Viral Launch

What to look for in an Amazon FBA tool? 

What you look for in an Amazon FBA tool depends entirely on what stage of your FBA journey you’re on. If you haven’t started yet, and you need to do your market intelligence, then a tool like Helium 10 can give you data on the search volumes and competitive level. If you already have your niche chosen out and have products listed, then you should look for a tool that has functions such as listing optimizations to help your products rank higher on Google. 

What are FBA tools?

Amazon FBA tools are software that can help you achieve better results through acts of market intelligence or optimization. We’ve included a variety of tools that can help you achieve this, ranging from entry level tools, to premium AI tools for established sellers. 

Final thoughts 

To wrap things up, if you’re just starting out, get an affordable all in one tool that can get your started off in the right direction. Choosing the products you should sell shouldn’t be a stab in the dark, but data driven, using a tool that can give you numbers such as search volume and completion levels. A good tool we recommend is Helium 10.