More often than not, people create websites in an effort to make more money. Maybe you have an existing business and you’re hoping to expand your reach by offering your products and services online. Or maybe you have an online only business and you plan to make a full-time living through the web.
You may not realize this, but when potential customers initially find your website, they won’t be ready to make a purchase in most cases. So you have to work hard to convince them to become more than just a browser.
Even if you’re generating massive amounts of traffic online, your advertising and marketing methods might not get the job done. If this is the case, you’ll find it impossible to keep your online business afloat if you aren’t making any sales.
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With that said, please take a close look at five ways to make your online business more profitable. If you begin implementing these ideas, you’ll see your sales begin to soar and you’ll finally spot the light at the end of the tunnel.
1. Make Sure Your Visitors Clearly Understand the Benefits of Your Products and Services
When you describe your products and services to your potential customers, try not to do so too literally. Do your customers want to know specifics? Sure they do. But they really need to know the benefits if they’re going to pay good money for the things you have to offer.
It’s time to begin tapping into buyer psychology. By thoroughly describing the benefits of your products and services, you’ll tap into the hearts and minds of your readers and if the benefits ring true to them, they’ll have no problem pulling out their credit card to buy whatever you’re selling. Another important thing to remember is that we all love nice custom packaging, and that can help you build your brand!
As an example, let’s say you’ve built a website to promote your cleaning service. Instead of talking about mopping floors, dusting cabinets, and other cleaning related activities, mention how the recipients will have more time to spend with their loved ones, focus on their careers, and anything else you can think of that they’ll find appealing.
You obviously mention the services you provide. But make them an afterthought once you’ve shared the biggest benefits provided by your product/service. This is how to convince website visitors to become paying customers. They’ll gladly pay what you’re asking if you can convince them the benefits outweigh the expense. Your online business is more profitable because the unit economics are more effective.
2. Boost Your Website Rankings with Search Engine Optimization
There are two major benefits of SEO all website owners need to take advantage of immediately. The first is the additional buyer traffic visiting your website. When you rank highly in the search engines and people find your site through the SERPs, they’re practically ready to pull out their wallet and buy your products and services.
The second benefit is the authority that high search engine rankings provide your business. People look at the top ranked sites in Google as the biggest authorities in the market. If they weren’t, Google wouldn’t put them at the top of the search engine results, right?
It doesn’t matter if you’re the biggest authority in your market or not. If you can use SEO to get to the top of Google for the highest volume keyword phrases in your niche, you’ll instantly become the top authority because of the high search engine rankings.
How does this help your business? First, it delivers more high-value buyer traffic to your site as we’ve already mentioned. This traffic is gold because it consists of people actively looking for your products and services. They want more information, insight, and they want it right now. Your website is there to provide it to them, and if you do a good job convincing readers your products and services are worth it, they’ll have no problem buying from you since you’re now considered an industry leader.
Another important factor in SEO is sitespeed. In essence, the fast your site, the higher you rank. Find the best website builder you can, to help you create a site that flows.
SEO isn’t easy by any means. You could attempt to rank your website and webpages in the search engines alone. Or if you don’t have a lot of time on your hands, hire search engine optimization experts to rank your website on your behalf.
PRO TIP: To make your business profitable, only efforts are not enough. Identify the right Key Performance Indicators (KPIs) and track them to measure the success of your efforts and business.
3. Provide Reviews and Testimonials on Your Website
Do you want to know the quickest way to convince potential customers to buy your products and services? Share testimonials and positive reviews from previous customers. When people see other happy people singing the praises of a product, service, or business, they’ll happily join in on the fun if they have a need for the products or services you provide.
Even though you’ll stumble across plenty of fake testimonials and reviews, they’re still important because it’s estimated that three quarters of your website visitors still trust online recommendations. Better yet, if customers come across recommendations provided by their family members, friends, and coworkers, they’ll trust the recommendation implicitly and buy the recommended products and services a large percentage of the time.
Remember, your customers have problems that need to be solved. If your product solved a particular problem for one of your previous customers and they talk about it through a review or testimonial, people will have an easier time buying said product or service because they’ll feel confident they can have a positive experience as well.
When reviewers share their positive experiences online, products and services do well. They help communicate your brand message more effectively and convince people your products and services are worth their time and money.
4. Be Readily Accessible to Your Customers in Case They Have Questions
Your potential customers are going to have questions. This is especially true if you’re selling high ticket products and services. So you have to make yourself available to answer questions as they come in.
On your website, add a contact page with all your specific contact info. Set up a form so your customers can easily email their questions to you. Add your phone number if you believe talking to customers on the phone will convince them to buy your products and services.
As you scale, consider setting up a contact center. This will let you upscale or downscale as necessary so you can provide efficient customer service while keeping your finances under control. Add online chat features to your website to give potential customers the ability to send in text messages right from your webpage.
All in all, by making yourself accessible to your customers when they have questions, your conversions will increase tremendously. Plus, these people will feel good because you’ve taken the time to get to know them, help them, and ultimately show you care about their well-being.
Oddly enough, by adding your phone number and a sales explainer video to your sales page, your conversion rates might increase as much as 50% just by making this simple change. Why? It shows your customers you’re willing to talk to them if they have any questions or concerns. People also tend to consume video more readily. They may never call you at all, but having the option readily available makes them feel more confident when purchasing from your business.
Finally, if your customers keep calling, emailing, or messaging the same questions over and over again, you can set up an FAQ page on your site and direct them to it. Tell your customers you’ve answered the same questions so many times you’ve decided to add the answer to an FAQ page to make it easier for them to get the answers they seek.
More important than anything else, make it very easy for your customers to get into contact with you. By doing so, they will feel confident enough to buy because of your easy accessibility.
5. Add Money Back Guarantees to Your Sales & Marketing Pages
When asking customers to pull out their credit cards to make a purchase, they’ll feel much more comfortable buying from you if you offer an ironclad money back guarantee. These money back guarantees help mitigate their risk, which makes them feel confident in their purchasing decision.
Whether you realize it or not, many potential customers are hesitant to purchase products online. This is especially true if you’re asking for a high dollar amount. But you can easily alleviate their fears by letting them know about your money back guarantee. Once they hear about it, they’ll feel better about their purchasing decision because they’ll have an opportunity to back out if they are unhappy for one reason or another.
This might not seem like much on the surface, but it actually lifts a huge weight off of your customer’s shoulders. Everyone’s afraid they’re going to make a mistake when spending money online, so a money-back guarantee gives them a do-over in a way. It lets them correct their “error” in case they change their mind. More often than not, customers fail to take advantage of money-back guarantees, so don’t worry about getting tons of returns because it’s only going to happen if your products and services are terrible, and yours aren’t right?
BONUS TIP: Keep Your Productivity Levels Maintained
Being an online business owner isn’t an easy task. Indeed, for many businesses, starting and growing an online business is a bit cool and comfy. However, some things aren’t the same.
A huge percentage of online entrepreneurs, business owners, and workers complain about the undefined working routine they set for themselves. It only makes them feel overly tired but also reduces their productivity levels, resulting in a significant decline in their working ability.
However, if you keep a managed workflow for yourself and your team, your business will grow like crazy. A managed workflow will help your employees to take care of their personal life, leading to quality sleep and reducing the chances of burnout. It won’t only make them feel happier at work, but also help you get the most out of their skills.
Stop struggling with your online business. Please use the suggestions we’ve made today to turn your online business into a profitable enterprise. You’ll see remarkable improvement if you implement the strategies suggested today.