Instagram giveaways are one of the best ways to increase your following when you’re trying to grow your social media following.
No matter what your business is about, having a large social following can benefit you in many ways, more than simplifying being about to reach more people.
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Having a large following means you have more leverage.
Whether you’re trying to launch a new product or sell your business, having a large following to your brand is a powerful asset to have.
With that said, running a giveaway is no easy task.
As simple as it may sound, from implement the viral loop functionality to choosing the winner, it can be a tedious task for you to do.
Luckily, we’re found some apps that you can use to make your life a lot easier and (almost) run your whole giveaway for you.
Not only will we cover tools that help you pick a winner, but more sophisticated ones can help you collect their data and incentivise them to share it.
7 Best Instagram Giveaway Pickers
1. Vyper
Vyper is a giveaway tool that lets you create stunning giveaways or viral contests. Vyper’s main goal is to help people grow their database through giveaways and to do so, allows users to create a custom landing page for their contest to convert their contestants and collect their emails.
Vyper is used by some of the top influencers such as Nathan Chan from Foundr Magazine, helping him generate over 10,000 email subscribers in 1 week.
Key features
- Drag and drop landing page builder
- Embedded form function
- Virality features built in
- 3rd party integrations
Cons
- Learning curve required to fully utilize the software
- Premium pricing
Pricing
Vyper starts at $149 a month.
2. Gleam.io
Gleam is another titan in the competition aplliczation space. With over 1 millions users on their platform, they have four applications for you to use: run competitions, instant giveaways, photo gallary builder and email capture tools.
Their competition tool is mainly what they’re know for, and runs on a points based system, where a business can allocate a certain amount of points for each task completed. For example, following your Instagram account will get you +2 points, tagging a friend in the giveaway post will give you +3 points etc.
The program is intelligent enough to track these actions of the user and the more points the user gets, the higher their chance of winning.
This way, an organic viral loop is built into your competition.
Key features
- Drag and drop landing page builder
- Points based tracking system
- Additional tools on the platform
Cons
- Learning curve required to fully utilize the software
- Premium pricing
Pricing
The competition module alone starts at $10 a month and a complete bundle package for all the tools is $97 a month.
3. Shortstack
Shortstack is an all in one platform that lets you run social media giveaways.
There are over 90 templates and 30 themes to help you create your giveaway campaign, drag and drop functionality that even the not so tech-savvy can use, and the ability to use custom URLs to suit your branding.
Key features
- Run mutliple types of competitions
- Teams
- Email integration
- Analytics and data management
Cons
- Limited functionality compared to others on its price
Pricing
Shortstack starts at $99 a month
4. Wishpond
Wishpond is a tool that helps marketers create landing pages and competition pages to collect user data. The software is jam packed with tools to help you do much more than simply running a campaign.
You will get access to marketing tools to remarket to the audience you capture on your landing pages all on one platform.
Key features
- Marketing features built in
- Call tracking features
- Lead management CRM
Cons
- Can’t build the page on top level domain
- Need to sign up for a consultation first before you join
Pricing
Wishpond starts at $69.90 a month.
5. Outgrow
Outgrow is a landing page software that helps you convert traffic and capture leads. You can also build interactive calculators, quizzes, polls and chatbots on the platform.
Key features
- Multiple form types on the platform
- Drag and drop form builder
- Funnel analytics
Cons
- Creating logic quizzes will need programming knowledge
Pricing
Outgrow starts at $14 a month, but is limited to creating quizzes for surveys. If you want access to their competition tools, that plan starts at $25 a month.
6. AgoraPulse
Agora Pulse is a social media management platform that has quiz hosting functions built in. This is a handy solution if you have a content strategy in place to engagement with the increase in followers you get
Key features
- Social media management platform
- Schedule posts
- Analytics CRM
- Quiz app
Cons
- Not built for quizzes
Pricing
Agora Pulse starts at $79 a month.
7. Rafflecopter
Rafflecopter is a super simple way to host a giveaway, to the point where they pride on the fact that you can set up a giveaway in under 3 minutes on their platform. Simple doesn’t mean you can’t scale though, and the platform is built to handle viral contests.
Key features
- Simple set up
- 99.99% uptime
Cons
- Doesn't has as sophisticated viral loop features built in
- No lead capture CRM
- Limited 3rd party integration
Pricing
Rafflecopter starts at $13 a month, but if you want access to their 3rd party integration, then you need to be on their Growth plan, which starts at $43 a month.
What to look for in a giveaway software?
When you’re looking for a giveaway software, you first must start off with what is your main goal. If it’s like most people: maximise entrants, then you need a tool with a viral loop function built in, so your giveaway can reach as many people as possible within your budget.
That said, the best giveaway tool here with a viral loop feature is Gleam.io.
Their points based entry system motivates entrants to go that extra step and share it with their friends for an extra chance of winning.
Final Thoughts
To round it up, we covered a range of great software today to help you run a successful software. Don’t overthink the decision on choosing a tool, and forget about other aspects of the giveaway. The way you promote it and the prize you decide on giving away are also important. Make sure you give something that’s related to your core offering and make sure it’s good enough so people will want to enter.
That said, I wish you a successful campaign!