If you’re looking to get into Amazon FBA, then the products you choose can make or break your success from the beginning. There are a variety of tools you can choose from, from opportunity-seeking tools to advertising optimization tools, the list can be endless. Luckily, for your wallet’s sake, we have focused our list on mainly all-in-one tools, so when you do pick the right option, it gives you a bunch of tools in one package.
In this list of the best Amazon FBA tools, we cover all options for you to get started.
10 Best Amazon FBA Tools in 2023 (Free and Paid)
1. Helium 10
Helium 10 is an all-in-one software containing multiple Amazon seller tools to help you find high-ranking keywords, identify trends, spy on competitors, & optimize product listings. The tool eliminates the issue of needing to purchase a number of tools just to get your FBA up and running, with everything packaged into an affordable bundle for you to get started.
Key features
- Keyword research
- Trends
- Competitor analysis
- Listing optimisation
Cons
- Reported to have a few bugs in the software and the Chrome extension
Pricing
Helium 10 starts at $37 a month.
2. Jungle Scout
Jungle Scout is another all-in-one software, that helps Amazon FBA sellers of all sizes grow online. The tool contains a plethora of products, from opportunity finders to a review automation system to help you snowball your sales.
The tool also has API access so you can plug Jungle Scout into your reporting tools to use the data for forecasting sales or building custom reporting dashboards.
Key features
- Chrome extension
- Product tracker
- Opportunity finder
- API access
Cons
- Their basic plans have limited access to their features (the good stuff)
Pricing
Jungle Scout starts at $29 a month, for the Chrome tool only. If you want access to their analytics features, that plan is $49 a month.
3. AMZScout
AMZScout is another all in one toolkit for Amazon FBA sellers, with very similar analytical and research functions as others on this list. The tool stands out by having a free plan, so you can use it to start with a few searches of keywords for opportunity research.
They also have a sellers course provided, so if you are new to Amazon FBA, then the course can help you get started.
Key features
- Chrome extension
- Keyword research
- Trends
- Affordable pricing
Cons
- No API
Pricing
Starts off free for a limited number of searches, and is $16.49 for the next plan up.
4. Teikametrics
Teikametrics is an AI powered platform that offers advertising optimization software and managed services for marketplaces, including Amazon & Walmart. The platform also offered additional marketing services, so if you want that extra boost using paid ads, but need help setting it up, they can help too.
Key features
- Goal-based Campaign Creation
- Algorithmic Keyword Bidding
- Automated Keyword Targeting
- Custom Analytics
Cons
- Premium pricing
Pricing
Teikametrics starts at $59 a month.
5. Zonguru
Zonguru is an all-in-one FBA tool suite made with one goal in mind: to scale your business using field-tested, data-centric methods developed for sellers. From competitor research to opportunity hunting, the tool has a bundle of features for you to use.
Key features
- Product research
- Listing optimisation
- Customer engagement
Cons
- No chrome extension
Pricing
Zonguru starts at $39 a month.
6. eComEngine
eComEngine is a tool with 3 main tools. : helps you get more review, restock your items and scouting the market. The tool also have a wide range of resources to help out your FBA journey, everything from guides to webinars.
Key features
- Product research
- Listing optimisation
- Customer engagement
- Only pay for tee tools you need
Cons
- Less functionality compared to the other all in one tools
Pricing
eComEngine has different plans for the different services, with their main review tool starting at $29 a month.
7. SellerApp
Seller App’s Smart-Data helps you grow your business through data. Featuring tools such as calculating profits, PPC campaigns, keyword and product research and competitor analysis.
For enterprise customers, the tool also has an API access,
Key features
- Calculate profits
- Run PPC campaigns
- Keyword and product research
Cons
- Premium pricing
Pricing
SellerApp starts at $99 to track 50 products.
8. Feedback Whiz
FeedbackWhiz’s Amazon seller tools help you manage and repair amazon feedback, monitor listings and automate emails to buyers. Feedback Whiz is more focused on helping sellers with the order management side, unlike other tools on this list, which are more geared towards competitor and product intelligence.
Key features
- Order management
- Profits and accounting
- Feedback management
Cons
- Less focused on competitor analysis
Pricing
FeedbackWhiz is free to start, giving you up to 150 orders a month.
9. Sellics
Sellics is the leading advertising optimization software dedicated to helping clients maximize ad reach, reduce ACoS, and drive product sales and business profit on Amazon. This tool focuses on helping Amazon FBA sellers improve through optimizing their sales through data.
Key features
- Moderate reviews
- Optimize ads
- SEO
Cons
- Premium pricing
Pricing
Sellics starts at $198 a month.
10. Viral Launch
Viral Launch gives your brand the Amazon seller tools needed to scale. With our easy-to-use software suite (responsible for helping drive over $8 billion in sales on Amazon), you own the competitive advantage.
Key features
- Rank tracking
- Metrics overview
- SEO & product listing optimzation
Cons
- Premium pricing
Pricing
Viral Launch starts at $69 a month.
What to look for in an Amazon FBA tool?
What you look for in an Amazon FBA tool depends entirely on what stage of your FBA journey you’re on. If you haven’t started yet, and you need to do your market intelligence, then a tool like Helium 10 can give you data on the search volumes and competitive level. If you already have your niche chosen out and have products listed, then you should look for a tool that has functions such as listing optimizations to help your products rank higher on Google.
What are FBA tools?
Amazon FBA tools are software that can help you achieve better results through acts of market intelligence or optimization. We’ve included a variety of tools that can help you achieve this, ranging from entry level tools, to premium AI tools for established sellers.
Final thoughts
To wrap things up, if you’re just starting out, get an affordable all in one tool that can get your started off in the right direction. Choosing the products you should sell shouldn’t be a stab in the dark, but data driven, using a tool that can give you numbers such as search volume and completion levels. A good tool we recommend is Helium 10.